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Viz Media Enters Partnership To Create Digital Anime Collectibles

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What would require a partnership between Viz Media, collectibles manufacturer Cryptozoic Entertainment, and digital developer Quidd? A new venture intended to bring fan favorite anime characters into the world of digital collecting. But what’s digital collecting?

The same type of industry as normal collecting, except it happens on your phone. The Quidd app will soon offer digital stickers, trading cards, and figures based on properties like Naruto Shippuden, Bleach and Death Note. Viz is bringing the licenses over, Cryptozoic is working on the digital items themselves and Quidd will be selling them.

“The growth of licensed digital merchandise has been tremendous over the past year and Cryptozoic and Quidd are leaders in the space,” says Brad Woods, Chief Marketing Officer of VIZ Media. “Our partnership will give anime fans a new way to share their love of popular properties like Naruto through the Quidd app’s fun and innovative offering of virtual products.”

“We’re thrilled to be establishing a new home for anime fans on Quidd. Fans of Naruto Shippuden, Bleach, and Death Note are some of the most loyal and dedicated fans in the world,” said Michael Bramlage, CEO of Quidd. “Cryptozoic has done a phenomenal job of building compelling and captivating content for anime fans around the globe. We cannot wait for our current and new customers to explore, buy, and engage with VIZ Media’s properties on Quidd.”

The venture was just announced, and products are still being worked on. Nothing’s for sale yet, but watch the Quidd app in the coming months for Naruto and other characters.

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