Did Apex Legends really pay Ninja to play it? How much?
When it comes to the launch of a new video game, making sure that you have the right people in place to plug it is essential. And for EA and Respawn Entertainment, they went right to the top of streamers and paid Tyler “Ninja” Blevins one million dollars to play their game Apex Legends during its launch period. For real.
That amount of money is staggering, and proof of the power of Ninja’s influence on his viewers. To be clear, he wasn’t the only one roped into this “event’, but he was one of the big ones.
And it worked, Apex Legends got 10 million downloads in a few days.The thread view count is 316