Home News Tyler “Ninja” Blevins Paid One Million To Play Apex Legends At Launch

Tyler “Ninja” Blevins Paid One Million To Play Apex Legends At Launch

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Ninja Apex Legends

Did Apex Legends really pay Ninja to play it? How much?

When it comes to the launch of a new video game, making sure that you have the right people in place to plug it is essential. And for EA and Respawn Entertainment, they went right to the top of streamers and paid Tyler “Ninja” Blevins one million dollars to play their game Apex Legends during its launch period. For real.

That amount of money is staggering, and proof of the power of Ninja’s influence on his viewers. To be clear, he wasn’t the only one roped into this “event’, but he was one of the big ones.

And it worked, Apex Legends got 10 million downloads in a few days.

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15 COMMENTS

  1. No he is being paid a million dollars to advertise a game.

    Yep. Ninja is a huge video game streamer with a large following of kids and teens. He made it big streaming Fortnite and contributed to a good chunk of its playerbase. EA is aware that having a big-name streamer playing Apex Legends would expose it to a lot of potential customers. With that in mind, it’s not hard to see why they would pay him to stream their new game.

    Heck, last year Ninja and a few other popular streamers once decided to stream a game called Realm Royale when Fortnite’s servers were down and caused RR’s playerbase to skyrocket! And they weren’t even paid to play that game.

  2. Nobody should be paid a million dollars to do an ad. Nobody.

    Eh, what EA does with their money to advertise their games is not my concern. If EA thinks that paying a popular streamer a hefty sum to play and advertise their game would give their game a lot of exposure and make it profitable, then let them. It’s not my money and I don’t have stocks in EA. Plus, this is not anti-consumer or offensive.

  3. Eh, what EA does with their money to advertise their games is not my concern. If EA thinks that paying a popular streamer a hefty sum to play and advertise their game would give their game a lot of exposure and make it profitable, then let them. It’s not my money and I don’t have stocks in EA. Plus, this is not anti-consumer or offensive.

    Its friggen EA, they wipe their butts with a million dollars everyday

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  4. Eh, what EA does with their money to advertise their games is not my concern. If EA thinks that paying a popular streamer a hefty sum to play and advertise their game would give their game a lot of exposure and make it profitable, then let them. It’s not my money and I don’t have stocks in EA. Plus, this is not anti-consumer or offensive.

    It’s offensive to me. There are people starving in Puerto Rico and these knuckleheads are spending a million bucks on nonsense. I don’t think it is okay in the least.

  5. It’s offensive to me. There are people starving in Puerto Rico and these knuckleheads are spending a million bucks on nonsense. I don’t think it is okay in the least.

    Apparently, advertising your game is nonsense. rolls eyes

    Besides, EA is no stranger to giving away millions of dollars to charity and causes. Like PapaGreg said, EA is big and can afford to do things like shell out millions of dollars for advertising and charities.

  6. It’s offensive to me. There are people starving in Puerto Rico and these knuckleheads are spending a million bucks on nonsense. I don’t think it is okay in the least.

    Look EA is a game company and them spending a million dollars on advertisement so they can get their game on the map thereby employing people is one of the least scummy things they have done and believe me EA as a game company is literally the plague.

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  7. Look EA is a game company and them spending a million dollars on advertisement so they can get their game on the map thereby employing people is one of the least scummy things they have done and believe me EA as a game company is literally the plague.

    Sent from my SM-J727T using Tapatalk

    Yeah. EA has done charities, but there’s also a lot of scummy things EA has done that gets them a lot of justified hate and criticism. Stuff like acquiring game studios for their intellectual properties and then forcing them to make rushed games (often dismantling these studios if their rushed games underperform), putting lootboxes and pay-to-win microtransactions into game franchises that originally lacked those (Like Plants vs Zombies 2 and Star Wars Battlefront 2), and adding one-use online codes to physical copies of games that won’t work without the code.

    Of all the things EA has done, EA having a big marketing budget is not a big deal.

  8. Apparently, advertising your game is nonsense. rolls eyes

    As I recall, you are a whippersnapper compared to me. :p But my generation grew up before the time when people were paid millions of dollars to be in movies. When Arnold Schwarzenegger, Jim Carrey, and Eddie Murphy received millions of dollars for their crappy movies back in the day, it was actually controversial. People had a problem with it. As the movies became a billion dollar industry, it made more sense for actors to get a bigger slice of the pie. But I always grew up with the mindset that that is far too much money for one person to earn acting in a movie.

    This is doing a freaking ad. For a million dollars. Maybe younger people don’t think that’s unusual but I think it’s totally messed up. There are far better ways to use that kind of money.

    I think the younger generation in superior to mine in almost every single way. You guys vote better than we do, and stand up to bullies better than we did. But the one thing I think we have over you guys is that large amounts of money being spent on nonsense gives us pause. But don’t feel bad. You guys are still going to own the world and make it magnificent.

  9. As I recall, you are a whippersnapper compared to me. :p But my generation grew up before the time when people were paid millions of dollars to be in movies. When Arnold Schwarzenegger, Jim Carrey, and Eddie Murphy received millions of dollars for their crappy movies back in the day, it was actually controversial. People had a problem with it. As the movies became a billion dollar industry, it made more sense for actors to get a bigger slice of the pie. But I always grew up with the mindset that that is far too much money for one person to earn acting in a movie.

    This is doing a freaking ad. For a million dollars. Maybe younger people don’t think that’s unusual but I think it’s totally messed up. There are far better ways to use that kind of money.

    I think the younger generation in superior to mine in almost every single way. You guys vote better than we do, and stand up to bullies better than we did. But the one thing I think we have over you guys is that large amounts of money being spent on nonsense gives us pause. But don’t feel bad. You guys are still going to own the world and make it magnificent.

    Well, that’s you and I disagree. The video game industry is a billion dollar industry and EA is a huge company. As PapaGreg and I said before, EA can afford to spend tons of money on marketing and advertising if they believe that it will make their games sell. And considering that Apex Legends is a gargantuan success with millions of players and rising, that belief is justified and it seems like their advertising is money well spent, whether you like it or not.

  10. Well, that’s you and I disagree. The video game industry is a billion dollar industry and EA is a huge company. As PapaGreg and I said before, EA can afford to spend tons of money on marketing and advertising if they believe that it will make their games sell. And considering that Apex Legends is a gargantuan success with millions of players and rising, that belief is justified and it seems like their advertising is money well spent, whether you like it or not.

    It’s totally fine to disagree. I’m just not likely to change my mind. It’s sort of ingrained into me. It’s cool though.