Home Channels Tom Daley Partners With Cartoon Network UK’s Anti-Bullying ‘Buddy Network’

Tom Daley Partners With Cartoon Network UK’s Anti-Bullying ‘Buddy Network’

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Cartoon Network Upfront 2015

Tom Daley CN Buddy NetworkBritish Olympic diver Tom Daley has partnered with Cartoon Network and ChildLine to promote the next stage in the channel’s ongoing campaign to stamp out bullying. CN Buddy Network, which advocates the belief ‘Be a buddy, not a bully’, aims to address the sadly growing concern that is the abuse of bullying of children. ChildLine ambassador Anna Williamson comments “Bullying is still one of the most common issues that children call ChildLine about but the difference is that nowadays it can follow children wherever they are. It’s not just in the playgrounds or on the way to and from school. It’s in their pockets – it follows them on their phones, on social networks as well as face to face and the 24 hour nature of it can be relentless. For some children it seems like there’s no escape which can cause anxiety and distress. It is so important that we, as adults, take time to listen to our children and help support them through bullying issues. It is also important to keep up with online issues so we can help children navigate safely settings and block unwanted contact. And if children feel they can’t talk to anyone, they can always contact ChildLine, 24/7 for confidential advice and support.”

Daley will appear in an on-air ad campaign for the initiative, which will also include a series of animated shorts addressing the problems of bullying. He comments “I jumped at the chance to work with Cartoon Network and ChildLine on this as I know only too well what it feels like to be bullied. I had things thrown at me at school and was rugby tackled on the school field for no reason and it made me feel terrible. It made me question whether I wanted to be a diver if it meant suffering in this way as a consequence. It was such a relief when I finally told someone.My advice; if you’re being bullied, or you know someone that is, please remember that it’s not your fault and you’re not alone. Bullying is never acceptable and there is nothing shameful about asking for help – speaking up is the first step in making things better.”

Ian McDonough, SVP and MD, Turner Broadcasting, Northern Europe adds“Our work with ChildLine has reaffirmed the fact that many of our Cartoon Network audience are affected by bullying every single day, whether in person or online. This is a very real issue and it’s important to us to address it in any way we can to show our viewers that there is help and support out there. Our series of short anti-bullying cartoons and Tom Daley PSA gently address the issue, encouraging kids to talk about their experiences, be a good friend and offer support to others.”

Kids can visit the official CN Buddy Network site for advice and resources to address the problems of bullying and the Cartoon Network UK YouTube to watch the animated shorts and videos of encouragement.