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Summer Game Fest To Fill The E3-Shaped Hole In Your Life

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There will be no E3 this year, just like there won’t be anything else. But where else can all these companies dump their megaton announcements for the fall? if only there was some kind of event that’s kind of like E3 but virtual. Necessity is the mother of invention — it exists now, the Summer Game Fest.

Organized by Geoff Keighley, creator of The Game Awards, Summer Game Fest is a banner under which all the major game publishers can show off their new trailers, give out interviews, and perform the press duties they would have at E3. Better yet, while E3 lasts just three days, Summer Game Fest will last all summer, with each company getting their own time in the spotlight.

“In these uncertain and challenging times, it’s more important than ever that video games serve as a common and virtual connection point between us all,” says Keighley. “SGF is an organizing principle that promises fans a whole season of video game news and other surprises from the comfort of home.”

Here’s the coolest part: during E3 most of us had to read about demos of upcoming games and watch videos of them from afar. This time, there will be publicly released demos on major platforms which everyone can try out. Both Steam and Microsoft are confirmed to be planning this, along with a few unspecified others. More details will be announced later.

Participating in Summer Game Fest are 2K, Activision Publishing, Bandai Namco Entertainment, Bethesda, Blizzard Entertainment, Bungie, CD Projekt Red, Digital Extremes, Electronic Arts, Microsoft, Private Division, Riot Games, Sony Interactive Entertainment, Steam, Square Enix, and Warner Bros. Interactive Entertainment. Each of these companies will be hosting digital events of their own making under the Summer Game Fest banner.

Will Summer Game Fest stick as a concept? Will it be how we experience game news from this point forward? Will E3 as we know it be retired? (It had one foot in the grave already, so don’t be shocked). History will tell. Summer Game Fest begins later this month and lasts through August 24.