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Producer of Marvel’s What If…? Talks Animation Style

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Marvel's What If...?

Marvel may not be back at full power in theaters right now due to the pandemic still raging, but their world is very much growing via their Disney+ shows. WandaVision, Falcon and the Winter Soldier, Loki, and now, Marvel’s What If…? are showing fans things they never knew they needed before…until now. What If…? is definitely a very unique case for many reasons. It’s the second Marvel show to address the Multiverse and literally delves into its many stories.

But something that definitely sets apart Marvel’s What If…? from other animated series is its special art-style. Which is unlike most of what you’ve seen before. The Producer of the show, Brad Winderbaum, had a chat with D23 about what made the animation style perfect for the show:

“Both Bryan and Ryan were orbiting the style of J.C. Leyendecker, who was an American illustrator from about 100 years ago,” Winderbaum told D23. “It’s a very difficult style to achieve. It’s very painterly. The light spreads in a very unique way. We worked with that style, while also creating our own technique, because it requires a 3D technique to achieve that 2D look. [It] has influences from J.C. Leyendecker but is very much Ryan Meinerding. With the incredible background work of our production designer, it creates a very rich, photographic feel in a 2D, comic-like world.”

It is indeed striking, and might just be the thing that helps it stand above the crowd once the first season is done. Especially given the fact that this series IS canon in the Marvel Cinematic Universe.

The first story shown was the highly-anticipated return of Hayley Atwell as Peggy Carter, becoming “Captain Carter” but there are many more stories coming after this. And with the infinite potential of the Multiverse, it’ll be curious to see what other visual…Marvels…they’ll come up with.