Home Channels Digital Media Kim Possible: So the Drama Premiere Ratings for Disney Channel

Kim Possible: So the Drama Premiere Ratings for Disney Channel


The premiere of the Disney Channel Original Movie Disney’s Kim Possible Movie: So the Drama — from Walt Disney Television Animation — on Friday, April 8 (8:00 p.m.), ranked as the #1 basic cable telecast of the day with:

· Kids 6-11 (10.4 rating/2.0 million)

· Tweens 9-14 (8.9 rating/1.8 million)

· Girls 6-11 (13.9 rating/1.3 million)

· Tween Girls 9-14 (11.4 rating/1.1 million)

· Tween Boys 9-14 (6.5 rating/667,000)

It was the #2 basic cable telecast of the day in Households (3.6 rating/3.1 million), second only to the Mets vs. Braves game on Turner South (4.2 rating/663,000 delivery) and Total Viewers/Persons 2+ (2.0 rating/4.5 million).

The first animated Disney Channel Original Movie (DCOM) delivered the DCOM franchise’s best ratings in Households and Kids 6-11 since October 8, 2004 when Halloweentown High premiered to what would become all basic cable’s #1 original movie with Kids 6-11. Disney Channel also averaged its highest total day Friday ratings with Kids 6-11 since October 8, 2004.

Rich Ross, President, Disney Channel Worldwide, said, “Our Disney Channel Original Movie franchise has great success reaching the kids and tween demographic because it offers memorable characters and shows that reflect their lives and create an emotional connection with the audience. After presenting over 50 DCOMs, we expanded to include animated movies, a genre that fits perfectly with our Disney brand and one which provides the ideal opportunity to showcase ‘Kim Possible’ and deliver on the promise of great storytelling.”

The movie is based on the series from creators/executive producers Bob Schooley and Mark McCorkle, Disney’s Kim Possible, which tied as the #1 animated series on Disney Channel in 2004. A Disney’s Kim Possible Movie: So the Drama video/DVD with bonus material and alternate ending will release next week via Buena Vista Home Entertainment.

Barry Blumberg, President, Walt Disney Television Animation, said, “The combining of our fantastic production team with the amazing marketing and promotion of Disney Channel could only yield ratings success. We are thrilled to have produced Disney Channel’s first animated original movie and are very proud of the results.”

Compared to last year’s time period average, the ratings for Disney’s Kim Possible Movie: So the Drama increased dramatically:

· Up 178% in Total Viewers/Persons 2+ (4.4 million vs. 1.6 million)

· Up 157% in Households (3.6 rating/3.1 million vs. 1.4 rating/1.2 million)

· Up 285% with Kids 6-11 (10.4 rating/2.0 million vs. 2.7 rating/523,000)

· Up 415% with Girls 6-11 (13.9 rating/1.3 million vs. 2.7 rating/247,000)

· Up 154% with Boys 6-11 (7.1 rating/710,000 vs. 2.8 rating/276,000)

· Up 271% with Tweens 9-14 (8.9 rating/1.8 million vs. 2.4 rating/470,000)

· Up 307% with Girls 9-14 (11.4 rating/1.1 million vs. 2.8 rating/264,000)

· Up 210% with Boys 9-14 (6.5 rating/667,000 vs. 2.1 rating/206,000)

Against all broadcast and basic cable competition, the movie was #1 in its time period with Kids 6-11, Girls 6-11, Tweens 9-14, Girls 9-14 and Boys 9-14.

The encore of Disney’s Kim Possible Movie: So the Drama (9:20 p.m.) was the #2 basic cable telecast of the day with Kids 6-11 (7.7 rating/1.5 million), Tweens 9-14 (7.5 rating/1.5 million) and Girls 9-14 (9.4 rating/906,000), a tie with “That’s So Raven.”

A weeklong online/on-air programming event, Kim Possible Click It to Pick It, from April 4-8 (4:00-6:00 p.m.) delivered an average of 1.6 million Total Viewers across the week, up 10% from the year-ago time period benchmark. It was also up 15% in Households (1.5 rating/1.3 million), up 10% with Kids 6-11 (3.3 rating/640,000), up 37% with Tweens 9-14 (2.6 rating/525,000), up 33% with Girls 6-11 (4.0/368,000), up 48% with Girls 9-14 (3.1/301,000) and up 29% with Boys 9-14 (2.2/224,000).

Disney Channel’s Kim Possible Click It to Pick It Event was #1 in the time period among all basic cable with Girls 6-11 (4.0 rating/368,000) and Girls 9-14 (3.1 rating/301,000). It ranked #2 in the time period with Kids 6-11 (3.3 rating/640,000), Tweens 9-14 (2.6 rating/525,000), Boys 9-14 (2.2 rating/224,000), Households (1.5 rating/1.3 million) and Total Viewers/Persons 2+ (0.7/1.6 million).

[Source: Disney Channel Press Release]