Kara Rousseau has joined Disney as vice president, ad sales marketing, Disney ABC Kids Networks. Based in New York, Rousseau will report to Matt Palmer, senior vice president, marketing, Disney Channel, and Tricia Wilber, senior vice president, ad sales and promotion, Disney ABC Cable Networks Group.
Disney ABC Kids Networks represents advertising sales and promotions for the ABC Television Network’s Saturday morning daypart, “ABC Kids”; the 24-hour Toon Disney; and the daily kids’ Jetix block on ABC Family, as well as partnership opportunities on Disney Channel.
A marketing strategist with a solid understanding of clients and the importance of targeted brand messaging and promotion, Rousseau will be responsible for the management of national consumer promotions and marketing partnerships for Disney’s kids television platforms.
Rousseau joins Disney ABC Kids Networks from Time Warner where she served for over four years, most recently as vice president, marketing for the Time Warner Global Marketing group. She previously graduated magna cum laude and Phi Beta Kappa from Colgate University with a Bachelor of Arts degree in English Literature.
[Source: Disney ABC Cable Networks Group]