Disney bought our Marvel 10 years ago and right before the merger, Marvel was releasing some PG-13 direct to video movies (like Ultimate Avengers), which more or less dropped off around 2011. Now Disney has a reputation as the ''family-friendly'' company, but do you think they release some PG-13 or even R rated content in the future? Most of the animated content from Marvel/Disney is family-friendly (and most of it besides Big Hero 6 is awful), but not every Marvel character is a family-friendly character, like post-Frank Miller Daredevil, Deadpool or Punisher, and not every story, is family-friendly either. I am assuming What If will be PG-13 and maybe Disney will make some PG-13 animated content for Hulu. Warner Bros does not have the same family-friendly rep Disney has, so they don't mind making R rated DC comics content.