Launched in 2017 as a replacement for Sprout, Universal Kids has widely been seen as a flop. Poor reviews, tanking viewership and an overall lack of focus have led to its recent decision to halt all original programs, and possibly it’s demise. But what would you do if you were in charge? Personally, I’d morph Universal Kids into an umbrella brand(consisting of YouTube channels, a website, and the DreamWorks, Illumination, and Universal animation studios) of which the channel would play an admittedly minor part(seeing as how cable is dying anyway, the linear network is not the brand’s future) to display library content(Rocky and Bullwinkle, Back to the Future), DreamWorks’s streaming shows(Trolls, Captain Underpants), Peacock Original kid shows(New Punky Brewster and Saved by the Bell), acquired series(Mighty Mike, Totally Spies), and yes... even original shows, which will debut on the website and YT channels before the TV channel. Speaking of which, I’d bring back original programming, as several original programs on UK(specifically, Get Out of My Room and American Ninja Warrior Junior) are casually making multiple times UK’s average monthly viewership just days after their release. I would also debut older series that never reached US TV(the NBCU owned ZuZu and the Supernuffs, the US-DVD-exclusive Frankenstein’s Cat, and the super obscure Julia Jekyll and Harriet Hyde come to mind), as well as rerun series from IPs that have rides at Universal parks at the Moment(The Mummy, Men in Black, Transformers, Dr. Seuss) or the future(Mario and Other Nintendo properties), or have upcoming Universal or DreamWorks films(once again, Mario). I would also partner up with previously partnered companies like Banjay/Zodiak(Kody Kapow, Totally Spies, Floogals), WildBrain(The Deep, Inspector Gadget, Hank Zipzer, Bajillionaires), and Sinking Ship(Dino Dan, Just Add Magic, Annedroids, Endlings) to provide programming to distribute on the site, YouTube channels, and TV channel(Horrid Henry, Super Agent Jon Le Bon, Extreme
FootballSoccer, Dino Dana, The Unlisted, Rank the Prank). What about you?