Yeah, I'm pretty sure that was actually a half hour pilot cut up into six parts. "All new digital series", indeed. I think this is what they call "test marketing". Now the question is, do they plan to make it into a full fledged half hour TV series?
Me too. They managed to create a full season of webisodes by breaking a full length episode into 6 parts. That's definitely a smart thing to do.
Well, actually a webseries usually have 12 episodes per season, so they could just break down a two full length episodes or just make an hour special. Either way, it's a smart decision. I look forward to seeing more, plus new series in this format.
It won't matter if the show isn't treated well. Also, I can already smell the negativity hurled towards it for being a GF ripoff, especially if it doesn't go over well online. People are going to expect this show to be dark & edgy, or else, just like their precious GF (And I like GF, but even I know better than that, to be honest!).