Syfy changes logo for the first time since 2009

[superkeegan9100]

I think this change is horrendous.

 

[AdrenalineRush1996]

I think this change is horrendous.

Why the heck did they have to change their logo? To mark their 25th anniversary?

It's too Pac-Man.

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[superkeegan9100]

It's too Pac-Man.

I think so too.

 

[wonderfly]

Okay, but aside from the logo, perhaps the real news is all of the properties they are gearing up in preparation of the channel's 25th anniversary?

http://screenrant.com/syfy-reboot-25th-anniversary-new-logo/


From that article:

Syfy has been getting praise from its core fanbase for shows like The Expanse, The Magicians, 12 Monkeys, and Channel Zero which have all been picked up for new seasons. Joining them will be the previously announced Superman prequel Krypton along with the just announced adaptations of the graphic novel Happy! and the novel adaptation Nightflyers by Game of Thrones/A Song of Ice and Fire creator George R.R. Martin.

Syfy has also been developing some incredibly ambitious projects such Brave New World, Hyperion, and Stranger in a Strange Land. Some of those novels have become iconic classics with Brave New World generally being compared (and contrasted to) George Orwell’s seminal work 1984. Robert A. Heinlein’s Stranger in a Strange Land was the first book to enter The New York Times Book Review’s best-seller list.

Everyone remembers the disastrous 2009 logo change, along with the focus on reality TV, bad movies like "Sharknado", and less focus on outer space (like Stargate and Battlestar Galactica) and instead focusing on more "procedural" type shows (like Warehouse 13, Haven and Eureka).

This could be the start of a new GOOD era for the channel.

 

[Gatordragon]

Not that I watch much SyFy channel anyway, but bleh. It looks like font for an old arcade machine. I'm particularly not fond of the shape of the S.

 

[DecaTilde]

Well, this logo change won't go into effect until next month.

 

[AdrenalineRush1996]

Okay, but aside from the logo, perhaps the real news is all of the properties they are gearing up in preparation of the channel's 25th anniversary?

http://screenrant.com/syfy-reboot-25th-anniversary-new-logo/


From that article:



Everyone remembers the disastrous 2009 logo change, along with the focus on reality TV, bad movies like "Sharknado", and less focus on outer space (like Stargate and Battlestar Galactica) and instead focusing on more "procedural" type shows (like Warehouse 13, Haven and Eureka).

This could be the start of a new GOOD era for the channel.

Honestly, I've gotten used to the current logo but the Pac-Man styled logo isn't what Syfy needs to revamp their image.

And TBH, Warehouse 13, Haven and Eureka weren't really bad shows and still had science fiction elements.

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[jaylop97]

I honestly think it looks cool, I think the bee colors are a nice touch and the logo surely looks like something that came from the 90s.

 

[Daikun]

Oh yay, another logo change that ditches the creativity of its previous incarnations and just goes with generic text.

Hey, remember when logos used to not be just letters? Remember when there used to be other things that went along with it? Whatever happened to those?

What happened to Comedy Central's broadcast tower? What happened to the old Sci-Fi's Saturn rings? Remember when AOL's logo wasn't just three letters and a period? I'm so sick of corporations getting rid of their unique logos and replacing them with generic text.

As for this new Syfy logo: It's fine, but I just wish there would be more variety instead of jumping on this overly simplistic logo trend.

 

[AdrenalineRush1996]

What happened to Comedy Central's broadcast tower? What happened to the old Sci-Fi's Saturn rings? Remember when AOL's logo wasn't just three letters and a period? I'm so sick of corporations getting rid of their unique logos and replacing them with generic text.

What happened to Nickelodeon's splat logo? Remember when Pepsi changed its logo to a smile? Or remember when MTV cropped their logo to remove the Music Television byline, given the fact that they're more of an entertainment channel than a music channel now?

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[RandomMe]

The new logo doesn't feel vaguely Syfy or sci-fi, it looks like an urban youth channel that was available to a limited amount of people around 2009.

What happened to Comedy Central's broadcast tower? What happened to the old Sci-Fi's Saturn rings? Remember when AOL's logo wasn't just three letters and a period? I'm so sick of corporations getting rid of their unique logos and replacing them with generic text.

Yeah, me too, it seems that the latest trend for logos is not to use symbols and let the wordmarks be the symbols.

 

[wonderfly]

And TBH, Warehouse 13, Haven and Eureka weren't really bad shows and still had science fiction elements.

It was a sharp decline from the days of Battlestar Galactic, Farscape, and Stargate (and Stargate: Atlantis), in the early to mid 00's. They went from "We have to save the galaxy!" to "Something goofy is happening in this town, we need to investigate."

It's also a long way from the 90's, when the focus was on marathons for classic movies like Godzilla, Star Wars, "Planet of the Apes", and the original Star Trek series, along with anime film festivals.

 

[AdrenalineRush1996]

It was a sharp decline from the days of Battlestar Galactic, Farscape, and Stargate (and Stargate: Atlantis), in the early to mid 00's. They went from "We have to save the galaxy!" to "Something goofy is happening in this town, we need to investigate."

It's also a long way from the 90's, when the focus was on marathons for classic movies like Godzilla, Star Wars, "Planet of the Apes", and the original Star Trek series, along with anime film festivals.

Even though Eureka and Warehouse 13 were silly from time to time, they're far from being responsible for Syfy's channel drift or as others say "network decay".

However, they did an alien-based sci-fi series during this decade, which was the short-lived Defiance.

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[wonderfly]

Even though Eureka and Warehouse 13 were silly from time to time, they're far from being responsible for Syfy's channel drift or as others say "network decay".

However, they did an alien-based sci-fi series during this decade, which was the short-lived Defiance.

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True, I wouldn't say they were the cause of the network decay...but they were a symptom. A sign of the era.

"Defiance" was the start of Syfy trying to return to it's roots in 2013. Defiance, along with Dominion, Helix, Z Nation, and Bitten were part of the transition era, and now I think the network is on the right track.

It wasn't till 2015 that the trend truly started getting better, and now we have shows like Dark Matter, The Expanse, Killjoys, 12 Monkeys, and the Magicians.

 

[Checkerboard]

I've been following the channel since that "saturn" logo. It had its ups and downs. Hopefully the days of dumb content like Sharknado are gone. These graphics remind me of something I can't put my finger on. Let's wait and see what comes out of it.

 

[superkeegan9100]

Hopefully this change means they'll finally get rid of The Twilight Zone. That show was on Syfy for as long as I can remember, it's time for another channel to get the rights to it.

 

[D-nice is the man.]

Their new logo reminds me of an arcade game from the 80s.

 

[hobbyfan]

The current logo, being phased out for something akin to video game graphics, is fine the way it is. You know what they say. If it ain't broken, you don't fix it.

 

[AdrenalineRush1996]

The current logo, being phased out for something akin to video game graphics, is fine the way it is. You know what they say. If it ain't broken, you don't fix it.

I like the current logo more than the upcoming new logo.

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[DeanBurrito25]

As someone who studied graphic design in college, I think good or decent logos can come out of typography. It's all about execution in promotional materials such as bumpers, advertisements, websites, etcetera. That's where it matters.

Now I don't even watch this channel - and I still don't understand the name change to this day - but here at least the typeface is more distinct than the 2009 logo, which was far too casual and basic looking for a channel that airs science fiction content. The new one gives me a "Space Invaders" vibe, really.

Am I really supposed to believe for all the flack the 2009 logo received that the new one is that much worse in comparison?