Remember The Hub (Discovery Family's former name)?


Active Member
Nov 24, 2015
The Hub was a 50/50 joint venture between Hasbro and Discovery. It was a digital cable channel aimed at kids that was launched on October 10, 2010, replacing Discovery Kids.

The Hub had a lot of shows based on Hasbro characters, such as My Little Pony, Transformers, GI Joe, Pound Puppies, and Littlest Pet Shop, shows based on American Greetings characters such as Strawberry Shortcake and Care Bears, original series such as Dan Vs and RL Stine's The Haunting Hour, and a ton of old syndicated shows (particularly from Fox Kids and Kids WB), such as Men In Black, Batman Beyond, Tiny Toon Adventures, Animaniacs, Batman Beyond, Batman: TAS, Fraggle Rock, and Atomic Betty. Late at night, they would play old syndicated sitcoms.

In short, it was the perfect kids channel. They had all different kinds of shows that were pretty much all well crafted and very entertaining to watch. on top of that, then that works overall branding and presentations just made it feel like they actually cared and wanted to make this channel as kick ass as possible.

Other kids channels back then such as Nickelodeon, Disney Channel, and Cartoon Network were crap by comparison during that time. Nick was basically the SpongeBob channel and had nothing else going for them, Disney had only 1 good cartoon (Phineas and Ferb) while the rest was just a bunch of cheap kiddie sitcoms, and while CN had some good shows, they also had a ton of crappy shows and were still trying with those live-action shows.

However, The Hub only lasted about 4 years on the air. On October 13, 2014, Discovery bought 10% of Hasbro's stake and renamed the channel to Discovery Family. Now, all the variety is gone and the whole channel is basically 12 hours of My Little Pony, Transformers, and Littlest Pet Shop, followed by 12 hours of Cake Boss.

The reason given for the failure of The Hub was that because Hasbro owned 50% of it, other toy companies like Mattel weren't willing to air advertisements on it, resulting in less money coming in.

I think another reason it failed was because it was a digital cable channel, part of a higher subscription tier than the big 3 kids channels (Nick, Disney, and CN). If they wanted it to have a bigger audience, they should have done their best to make sure it was on basic cable subscription tiers.


Well-Known Member
Sep 10, 2006
In A House
I remember it, but unfortunately I didn’t watch it much. I pretty much only saw it when I had to take care of my grandma in the early 2010s.


Sep 26, 2011
Neo Arcadia, USA
I only really have strong attachment to LPS (2012) / AWOO and Dan Vs. from this regime, honestly. It had some reasonably good action shows, but I'm not as attached to them, sadly.


Staff member
Aug 10, 2003
East Coast of USA
The Hub was pretty awesome. I miss Kaijudo. Ended up being one of my favorite cartoons of all time.

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JMTV Studios

Well-Known Member
Oct 2, 2020
Miramar, FL
Yes! I remember The Hub Network very very well. I was hyped for it back when it first came out in 2010, and I loved it. Not to mention, I got into MLP in 2013 and I remember watching the Season 4 premiere on TV.

Such great memories.


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