Actually, that's the reason why NBC didn't pick up an earlier attempt at a X-Men series, as well New Teen Titans, around 1983. The pilot for that series is the "X-Men Adventure" episode of Spider-Man and His Amazing Friends.
I don't understand why they (Sunbow and Marvel) simply couldn't produce an X-Men series for first-run syndication like they did for Transformers and G.I. Joe? As a matter of fact, why couldn't they simply use X-Men for The Marvel Action Universe over Dino-Riders (which doesn't have the brand name recognition as X-Men)?