I'm wondering how this will affect CBS All-Access? I naturally assumed that a lot of Viacom's properties would eventually show up (or it at the very least, would seem logical) there come the finalization of the merger.
Can Nickelodeon return to dominance in kids TV with all the streaming competition?
SOURCE: LOS ANGELES TIMES
Nickelodeon, which signed an exclusive deal with Netflix this week, once dominated kids TV. But it's lost nearly 60% of its viewership over the past decade. “We have to move fast, and continue to evolve as the business evolves,” says Brian Robbins, who's been trying to re-create Nickelodeon's excitement via reboots of classic series since he took over as president 13 months ago. “We want to get back to that creative-driven culture that used to exist here.” Robbins adds: “I knew that there were enormous headwinds confronting television. But then my wife asked me the question that I like to ask everybody, which is: ‘Why not?'"
Man, I kinda think this kinda threw CBS All Access under the bus. What does CBS All Access even have? Star Trek and stuff like ''God Friended Me?'' What do they have for kids at this point? Danger Mouse?
It seems Viacom and CBS cannot get on the same page in terms of streaming strategies, that kinda hurts them as a combined entity in the streaming wars, CBS wants to be a player in its own right, while Viacom wants to sell their content to other players, pick one or the other, you can't do both and thrive.