Nickelodeon Acquires New The Smurfs CG-Animated Series

Ghostbuster

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Nickelodeon and LAFIG Belgium and IMPS are partnering to bring a brand-new original CG-animated series based on The Smurfs to a new generation of kids and families around the world. Under the deal, Nickelodeon has licensed the global rights to The Smurfs which follows the beloved characters--Papa Smurf, Smurfette, Brainy, Hefty, Clumsy and others--on all-new adventures, packed with humor, heart and high-stakes action. The series is slated to debut in 2021 in the U.S., followed by Nickelodeon channels internationally.

Jokey_Brainy.jpg


In addition to the content partnership, ViacomCBS Consumer Products (VCP) will manage consumer products licensing for The Smurfs property across the U.S., Canada, Mexico, the United Kingdom, Singapore and Malaysia. VCP will seek new merchandising and promotional partners in select categories and territories for The Smurfs classic brand, in addition to a new product line for the new animated series The Smurfs, spanning categories including toys, stationery, apparel and accessories, home, consumer packaged goods and more, to launch at retail in 2022.
 
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