Nick is 2008's #1 Basic Cable Network

Bryan

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Wow... a very good year for Nick. Take a look:

Nickelodeon is 2008's Number-One Basic Cable Network, Draws Largest Audience in its History

Nickelodeon Kids and Family Networks Own 47% Share of all Kids' Viewing and Top Four Kids' Shows, Including Number-One SpongeBob SquarePants and iCarly

NEW YORK, Dec. 16 -- Nickelodeon will record the best year in its 29-year history, finishing 2008 as basic cable's number-one rated network in total day and first in all kids and tween demos. SpongeBob SquarePants will finish 2008 as the top-rated series for kids 2-11 as it heads into its 10th anniversary year in '09, and iCarly ranks as the number-one kids' show on all of television with kids 6-11.

Additionally, the Nickelodeon Kids and Family Group's television properties -- Nickelodeon, NOGGIN, The N, Nicktoons Network -- will collectively own a dominant 47% of all viewing among kids 2-11 for 2008. This year also marked the best performances ever for Nickelodeon's digital networks, each which achieved double-digit ratings growth over last year.

Nickelodeon's year-to-date highlights include:

-- 2008 will be Nick's most-watched year ever with total viewers in total day, according to Nielsen Media Research (12/31/07-12/14/08); its most-watched year with K2-11 in total day since 2006; and its most-watched with K2-5 in total day since 2004.

-- Nick averaged 2.2 million total viewers in total day in 2008 -- a record high for the net and +42% ahead of the next closest-ranked network for the year.

-- For the 14th consecutive year, Nick will finish at number one with K2-11, earning a 3.5/1.2 million -- a +35% lead over the next closest kids' competitor (The Disney Channel, 2.6/887,000 K2-11, down -10% from last year) and +106% ahead of Cartoon Network (1.7/603,000 K2-11, down -6% versus year ago).

-- Nick will finish at number one with K6-11, averaging a 3.2/674,000 K6-11, +14% ahead of the number-two kids' net (The Disney Channel: 2.8/576,000, down -7%); and +78% ahead of Cartoon Network (1.8/387,000, down -10%).

-- Nick will finish at number one with tweens 9-14, averaging a 2.3/498,000 T9-14, +5% ahead of the number-two kids' net (The Disney Channel: 2.2/457,000, down -12%).

-- Nick is the number-one destination for preschoolers on commercial TV. Nick averaged a 4.1/545,000 K2-5 in total day, +71% ahead of The Disney Channel (2.4/311,000, down -11%) and +156% ahead of Cartoon Network (1.6/217,000).

-- Nickelodeon owns the top four kids 2-11 shows in 2008, including: SpongeBob SquarePants (#1); Back at the Barnyard (#2); iCarly (#3); and The Mighty B (#4).

-- SpongeBob SquarePants is the number-one kids' show with K2-11 for the year; and iCarly is the number-one with K6-11.

-- Nick owns four out of the top five preschool series for kids 2-5, including: Dora the Explorer (#1); The Wonder Pets! (#2); The Backyardigans (#4); and Blue's Clues (#5).

-- Nickelodeon recorded its best fourth quarter (9/29/08-12/14/08) ever, delivering more total viewers than any other basic cable network in total day. Nick averaged 2.2 million P2+ (up +51% over the next closest-ranked network); a 3.5/1.2 million Kids 2-11 (up +59% ahead of its nearest competitor) and averaged a leading 3.1/652,000 Kids 6-11 and a 2.2/468,000 among tweens 9-14.

Nickelodeon's Kids and Family Digital TV portfolio highlights include:

-- 2008 was NOGGIN's highest-rated and most-watched year ever with kids 2-5 and total viewers. NOGGIN was the number-two preschool cable network in total day, second only to Nickelodeon. NOGGIN posted double-digit gains over last year (before its split from The N), up +29% in rating and +39% in delivery.

-- The N delivered its highest-rated year in 2008 with its core audience of teens 12-17, posting double-digit year-over-year gains (up +25%).

-- Nicktoons Network had its highest-rated and most-watched year in its history with kids 6-11 (up +33% over last year); boys 6-11 (up +25%); and total viewers (up +22%).

Nickelodeon closes 2008 with several successful programming events (source: NMR live + seven day) including:

-- Nickelodeon's Fairly OddParents' Fairly OddBaby (Feb. 18, 8 p.m., all times ET/PT) was the year's number-one entertainment program on all of broadcast and basic cable television with all kids' demos (K2-11 and K6-11), ranking second overall only to Super Bowl programming. The special drew the biggest audience ever for the series -- 9.1 million P2+ -- making it the number-two entertainment telecast on cable with total viewers for the year.

-- The original TV movie Merry Christmas Drake & Josh (Dec. 5, 8 p.m.) was Nick's highest-rated live-action television movie ever with kids 2-11 and total viewers and the number-three entertainment telecast on cable for the year with 8.1 total viewers (source: NMR live + same day delivery).

-- The first-ever iCarly TV movie ("iGo to Japan," Nov. 8, 8 p.m.) was Nick's highest-rated live-action movie ever with kids 6-11 and tweens, garnering 8.2 million total viewers.

-- SpongeBob SquarePants' "WhoBob What Pants?" (Oct. 13, 8 p.m.) delivered 8.1 million total viewers (+244% in delivery) and triple-digit gains over last year's like time period. It averaged an 12.5/4.4 million kids 2-11 (up +205%); a 13.3/2.8 million kids 6-11 (up +161%), and a 11.2/2.4 million (up +173%) tweens 9-14.

-- Nickelodeon's 2008 Kids' Choice Awards set a ratings record (March 29, 8 p.m.) as the biggest to date for kids 2-11 and total viewers. The telecast led Nick.com to its most trafficked day ever and drew an unprecedented 89.3 million votes across various Nick digital platforms.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

Nickelodeon Programming Hours: M-Th: 6:30 a.m.-9 p.m.; Fri: 6:30 a.m.-10 p.m.; Sat: 6 a.m.-10 p.m.; Sun: 6 a.m.-9 p.m. (ET)

SOURCE Nickelodeon
 

Bryan

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It is sad for CN, who has turned a lot around this year, but they are still down year-to-year in kids 2-11 (-6%) and 6-11 (-10%).

Summary of Nick 2008, it's biggest ratings getters (they didn't talk above some, like Zoey 101)
***EDIT/NOTE: This is just a list I have put together, it's not from Nick***:

The Fairly OddParents: Fairly OddBaby -- 8.81 million viewers
Merry Christmas, Drake & Josh -- 8.095 million viewers
SpongeBob SquarePants: What Ever Happened to SpongeBob? -- 7.666 million viewers
iCarly: iGo to Japan -- 7.599 million viewers
Kids' Choice Awards 2008 -- 7.45 million viewers
Zoey 101: Goodbye, Zoey? -- 7.28 million viewers
SpongeBob SquarePants: Pest of the West -- 6.1 million viewers
Avatar: Sozin's Comet -- 5.585 million viewers
Zoey 101: Chasing Zoey -- 5.11 million viewers
True Jackson, VP: Premiere -- 4.8 million viewers
The Penguins of Madagascar: Gone in a Flash -- 4.208 million viewers
The Naked Brothers Band: Mystery Girl -- 4.031 million viewers
Avatar: The Boiling Rock -- 3.971 million viewers

Top 4 Kids 2-11 Shows of 2008 (on all of cable):

1. SpongeBob
2. Barnyard
3. iCarly
4. Mighty B!
 
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Old Guy

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At least with kids 2-11. I'm sure HM does better with 9-14 crowd, and mostly girls.

True. But still...iCarly doesn't have the hype that HM does nor does it generate the same amount of cash. So, this is like a double-edge sword victory for Nick. Atleast with Spongebob (and Dora) they still generate billions in merchandising.
 

cozmorocks12

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It is sad for CN, who has turned a lot around this year, but they are still down year-to-year in kids 2-11 (-6%) and 6-11 (-10%).

Summary of Nick 2008, it's biggest ratings getters (they didn't talk above some, like Zoey 101):

The Fairly OddParents: Fairly OddBaby -- 8.81 million viewers
Merry Christmas, Drake & Josh -- 8.095 million viewers
SpongeBob SquarePants: What Ever Happened to SpongeBob? -- 7.666 million viewers
iCarly: iGo to Japan -- 7.599 million viewers
Kids' Choice Awards 2008 -- 7.45 million viewers
Zoey 101: Goodbye, Zoey? -- 7.28 million viewers
SpongeBob SquarePants: Pest of the West -- 6.1 million viewers
Avatar: Sozin's Comet -- 5.585 million viewers
Zoey 101: Chasing Zoey -- 5.11 million viewers
True Jackson, VP: Premiere -- 4.8 million viewers
The Penguins of Madagascar: Gone in a Flash -- 4.208 million viewers
The Naked Brothers Band: Mystery Girl -- 4.031 million viewers
Avatar: The Boiling Rock -- 3.971 million viewers

Top 4 Kids 2-11 Shows of 2008 (on all of cable):

1. SpongeBob
2. Barnyard
3. iCarly
4. Mighty B!
In my opinion FOP does much more better than Mighty B! overall this year, since Mighty B! did its best in like the first three months of it's premiere but now has slightly faded, unlike FOP which has been on the ratings much more than Mighty B! has.
 

Dudley

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I'm surprised The Boiling Rock made it in the Top 13. I'd figure the Southern Raiders would because it aired it was the first episode they aired that week that didn't already appear online.
 

Daxdiv

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True. But still...iCarly doesn't have the hype that HM does nor does it generate the same amount of cash. So, this is like a double-edge sword victory for Nick. Atleast with Spongebob (and Dora) they still generate billions in merchandising.

Tell that to the people that keep asking me at my job if we have iCarly stuff.
 

PC!

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Shows like Spongebob and iCarly are no-brainers, but I'm really surprised Barnyard is doing so well for the network. I mean, it's a genuinely funny show, but Nick's treatment of it doesn't make it seem like they think it's much of a hit.
 

Bryan

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I'm surprised The Boiling Rock made it in the Top 13. I'd figure the Southern Raiders would because it aired it was the first episode they aired that week that didn't already appear online.

Well, the list isn't from Nick. It's just a list of shows/ratings from this year I put together - just to show some of the ratings from 2008.

Shows like Spongebob and iCarly are no-brainers, but I'm really surprised Barnyard is doing so well for the network. I mean, it's a genuinely funny show, but Nick's treatment of it doesn't make it seem like they think it's much of a hit.

I don't know, I think they have been showing it quite a bit. It was added to weekday mornings at 7am in November. It airs every weekend at 10am, usually one day a week from 3-4pm, and a couple times on Saturday afternoons. I think it is somewhat good they don't overuse it.
 

Old Guy

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Tell that to the people that keep asking me at my job if we have iCarly stuff.

What iCarly stuff do you guys have? All I've ever seen has been t-shirts. Yet with Hannah Montana you can go into any random store and see an entire section devoted to it.
 

peterg14

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Wow, CN is getting closer to Disney, but both are being slapped around silly by Nick. And I do watch some of their shows like ICarly, Spongebob if I'm bored, Drake and Josh and post-season 1 Zoey 101 (Season 1 was meh), but I didn't think they got 8 million or so.
 

Darklordavaitor

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What iCarly stuff do you guys have? All I've ever seen has been t-shirts. Yet with Hannah Montana you can go into any random store and see an entire section devoted to it.
I just went to Toys R Us the other week, and saw quite a bit of iCarly stuff, including a CD player, MP3 player covers, cameras, etc.

Not to mention it got a box set before Hannah Moantana did.
 

Old Guy

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I just went to Toys R Us the other week, and saw quite a bit of iCarly stuff, including a CD player, MP3 player covers, cameras, etc.

Not to mention it got a box set before Hannah Moantana did.

I haven't past by Toys R Us. Will have to check that out. As far as others stores I've been to (like Target for example) there's very little iCarly merchandise but they have an entire section devoted to Hannah Montana. Nick-related what I see (and have seen for a few years now) is Spongebob and Dora.
 

Gokou Ruri

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Yeah, Nick being #1 isn't much of a surprise. Though I didn't think Mighty B/Barnyard were that popular anymore.
 

DarthGonzo

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Yeah, Nick being #1 isn't much of a surprise. Though I didn't think Mighty B/Barnyard were that popular anymore.

Just because no one talks about them here doesn't mean they're not popular. :p. The ratings speak otherwise.

If popularity on TZ was a reflection on popularity in real life Cartoon Network would be so far ahead of Disney and Nick that it'd be nuts.
 
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