TheMisterManGuy
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- Oct 23, 2014
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The CW, a Joint-Venture of Warner Bros. and CBS Corporation that was born out of the fall of the former UPN and WB networks, has found a comfortable niche next to the big 4 broadcast networks for DC shows and Teen Dramas. But corporate shakeups behind the two parent companies could change its ownership one way or the other. Warner Bros. parent, WarnerMedia, is now a subsidiary of AT&T, who is in the process of restructuring the company by dispersing many assets of the former Turner and HBO divisions. WB has recently been given the keys to four of Turner's Networks (Cartoon Network, Adult Swim, TCM, Boomerang, along with associated production studios) in addition to overseeing The CW.
Meanwhile, over at CBS, It's longtime front-man, Les Moonves, was outed amidst a #MeToo scandal last year. On top of that, the company has called off all searches for a replacement CEO. This is due to speculation and talks about the company remerging with its former parent, Viacom. With Warner Bros. now having to look after 5 networks on top of an AT&T ownership, and CBS looking to reunite with Viacom, what will that mean for The CW?
Eventually one of the two parties will have to take over, the question is who? Will Viacom buy out Warner's stake? Doubt it, they're more concerned with trying to fix their own mess, and focusing more on its core 6 brands is more important to them. Plus, after the disaster that was UPN, it's doubtful that Viacom will revisit Broadcast Television again aside from CBS. So that just leaves WarnerMedia. If Warner can convince the re-merged Viacom to sell their stake in The CW, then Warner could probably take the network out of WB's management, and place it under the oversight of WarnerMedia Entertainment, alongside TBS and HBO. While The CW would no longer be owned by the "C" in their name, the name will have to stay the same, since renaming a Broadcast network is very hard to do thanks to affiliate influence (Viacom learned this when they tried to rename UPN to Paramount Network). Viacom will also have to sell some of its CW stations to Warner as well since having no O&O stations is partially what doomed The WB.
Or, there is the possibility of Viacom and WarnerMedia keeping their partnership alive even if a re-merger with CBS happens. Who knows, but The CW is in for some changes over the next year or so.
Meanwhile, over at CBS, It's longtime front-man, Les Moonves, was outed amidst a #MeToo scandal last year. On top of that, the company has called off all searches for a replacement CEO. This is due to speculation and talks about the company remerging with its former parent, Viacom. With Warner Bros. now having to look after 5 networks on top of an AT&T ownership, and CBS looking to reunite with Viacom, what will that mean for The CW?
Eventually one of the two parties will have to take over, the question is who? Will Viacom buy out Warner's stake? Doubt it, they're more concerned with trying to fix their own mess, and focusing more on its core 6 brands is more important to them. Plus, after the disaster that was UPN, it's doubtful that Viacom will revisit Broadcast Television again aside from CBS. So that just leaves WarnerMedia. If Warner can convince the re-merged Viacom to sell their stake in The CW, then Warner could probably take the network out of WB's management, and place it under the oversight of WarnerMedia Entertainment, alongside TBS and HBO. While The CW would no longer be owned by the "C" in their name, the name will have to stay the same, since renaming a Broadcast network is very hard to do thanks to affiliate influence (Viacom learned this when they tried to rename UPN to Paramount Network). Viacom will also have to sell some of its CW stations to Warner as well since having no O&O stations is partially what doomed The WB.
Or, there is the possibility of Viacom and WarnerMedia keeping their partnership alive even if a re-merger with CBS happens. Who knows, but The CW is in for some changes over the next year or so.
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