Here's the thing. People like you are just quick to dismiss HBO Max and label it as a failure two months after launch and no, they don't need a new name just because you think the branding is terrible. Also, I do think they will improve in the long run, so I can definitely see the Big Five of streaming (Netflix, Amazon Prime, Disney+, Hulu and Apple TV+) ultimately become the Big Six by the time they improve.Their launch was definitely a failure out of the gate IMO. Their branding is also terrible. They need a new name for this service.