International Nickelodeon Thread Part 7

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animegamer

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Nick India froze on Jadoo/Bioscope for nearly 5 hours when they finally rebooted the decoder. It has the Viacom18 logo when booting up.

 

Nick Mick

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Seems as if the characters were waiting in the campfire for the decoder to reboot. XD

Also, such errors were happening on Nickelodeon Greece, in October 2017 (because the station was moving its headquarters).
 

animegamer

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We Might Be No. 1 But That Doesn’t Mean There Isn’t Space to Grow, Says Nina Jaipuria, Viacom18

When Nina Jaipuria joined Viacom18 ten years ago, as the Business Head for Kids’ Cluster, the entire essence of the channel was on a completely different path. At that point of time Nick was only an Indian subpart of a bigger franchise that rolled out shows that were internationally broadcasted.

Until 2012, there was no original show on the platform, until the demand of more content shifted Nick from an acquired to an original broadcaster. The iconic show “Motu Patlu” was the brainchild of this local venture, and was instantly loved by the viewers.

Jaipuria explained how this entire venture was to move away from the generic pattern of TV shows for the younger audience in the country. Admittedly a huge risk, but one that the company was willing to take. Since then, there was no looking back.

Jaipuria stated that the main channel Nickelodeon and sub channels like Sonic and Nick Junior, have been growing at a rate bigger than anyone expected. In just a span of 3 years, the channel has seen a growth of 257%, with their top-line growth for the franchise increasing up to 15%. According to the TVT numbers, Nick holds the title of being No.1 for 4 consecutive years, followed by channels like Disney, Hungama and Pogo.

Since the creation of local IPs, the channel has seen 9X growth in profitability, with their shows overcoming borders and achieving great success on an international level. The maximum consumption of the show apart from India is from Sri Lanka, Indonesia, Singapore, Nepal and Mauritius. Not only on TV, the iconic shows Motu Patlu, Shiva and Pakdam Pakdai are the top 3 shows on the online streaming app ‘VOOT’.

As broadcasters, the platform is not yet where the West is, where subscriptions and ad sales can be equitable on the topline today. So the channel is far more dependant on ad sales today than it should be, and they continues to be the primary contributors to the franchise. Even consumer products, syndication and digital revenue are 10% of the topline, and the balanced 90% comes from ad sales and subscription revenues.

“Animation is an investment; and we need to put our money where our mouth is,” she says. The ad distributions of the company have grown manifold, not just with brands targeted towards a younger audience but also a wide spectrum of other brands such as Philips, Samsonite, VIP, Amazon etc. Such non-traditional advertisers are on a split of 50-50 in ad sponsorships.

With Nick reaching a demographic as big as 44 million kids in the country, it occupies 24% slots and gives 57% GTVT on Rishtey. According to the Ormax’s Bi-Annual research, Nick holds 6 out of the top 10 spots.

Since the inception of Motu Patlu in 2012, followed by shows like Padam pakdai, Gattu Battu and Shiva, the channel has produced over 350 hours of original content. The goal for the next fiscal year being at the height of 500+ hours of original content streaming.

There was a grand revealing of their new show for the year 2018, “Rudra: Boom Chik Chik Boom; The Prince of magic”, that airs on 11 June 2018. It’s the first of it’s kind magical comedy of the channel and the entire team has great hopes with the same. In this venture, they have partnered with the iconic production house Greengold, with lyrics of the songs written by Gulzar.

Source (geoblocked)
 

Vaughn Max

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We Might Be No. 1 But That Doesn’t Mean There Isn’t Space to Grow, Says Nina Jaipuria, Viacom18

When Nina Jaipuria joined Viacom18 ten years ago, as the Business Head for Kids’ Cluster, the entire essence of the channel was on a completely different path. At that point of time Nick was only an Indian subpart of a bigger franchise that rolled out shows that were internationally broadcasted.

Until 2012, there was no original show on the platform, until the demand of more content shifted Nick from an acquired to an original broadcaster. The iconic show “Motu Patlu” was the brainchild of this local venture, and was instantly loved by the viewers.

Jaipuria explained how this entire venture was to move away from the generic pattern of TV shows for the younger audience in the country. Admittedly a huge risk, but one that the company was willing to take. Since then, there was no looking back.

Jaipuria stated that the main channel Nickelodeon and sub channels like Sonic and Nick Junior, have been growing at a rate bigger than anyone expected. In just a span of 3 years, the channel has seen a growth of 257%, with their top-line growth for the franchise increasing up to 15%. According to the TVT numbers, Nick holds the title of being No.1 for 4 consecutive years, followed by channels like Disney, Hungama and Pogo.

Since the creation of local IPs, the channel has seen 9X growth in profitability, with their shows overcoming borders and achieving great success on an international level. The maximum consumption of the show apart from India is from Sri Lanka, Indonesia, Singapore, Nepal and Mauritius. Not only on TV, the iconic shows Motu Patlu, Shiva and Pakdam Pakdai are the top 3 shows on the online streaming app ‘VOOT’.

As broadcasters, the platform is not yet where the West is, where subscriptions and ad sales can be equitable on the topline today. So the channel is far more dependant on ad sales today than it should be, and they continues to be the primary contributors to the franchise. Even consumer products, syndication and digital revenue are 10% of the topline, and the balanced 90% comes from ad sales and subscription revenues.

“Animation is an investment; and we need to put our money where our mouth is,” she says. The ad distributions of the company have grown manifold, not just with brands targeted towards a younger audience but also a wide spectrum of other brands such as Philips, Samsonite, VIP, Amazon etc. Such non-traditional advertisers are on a split of 50-50 in ad sponsorships.

With Nick reaching a demographic as big as 44 million kids in the country, it occupies 24% slots and gives 57% GTVT on Rishtey. According to the Ormax’s Bi-Annual research, Nick holds 6 out of the top 10 spots.

Since the inception of Motu Patlu in 2012, followed by shows like Padam pakdai, Gattu Battu and Shiva, the channel has produced over 350 hours of original content. The goal for the next fiscal year being at the height of 500+ hours of original content streaming.

There was a grand revealing of their new show for the year 2018, “Rudra: Boom Chik Chik Boom; The Prince of magic”, that airs on 11 June 2018. It’s the first of it’s kind magical comedy of the channel and the entire team has great hopes with the same. In this venture, they have partnered with the iconic production house Greengold, with lyrics of the songs written by Gulzar.

Source (geoblocked)
So that's why Nick India is how it is?

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RandomMe

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Nick India froze on Jadoo/Bioscope for nearly 5 hours when they finally rebooted the decoder. It has the Viacom18 logo when booting up.

Seems as if the characters were waiting in the campfire for the decoder to reboot. XD

Also, such errors were happening on Nickelodeon Greece, in October 2017 (because the station was moving its headquarters).
This never happened in Portugal.
 

animegamer

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.....was this the original plan of Nick HD+? They didn’t air Fanboy or iCarly on it! A good example of great idea, poor execution.

So much potential was there, but instead was wasted with endless repeats of Motu Patlu and Ninja Hattori. So no, they don’t “understand kids like no other”

 

Vaughn Max

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.....was this the original plan of Nick HD+? They didn’t air Fanboy or iCarly on it! A good example of great idea, poor execution.

So much potential was there, but instead was wasted with endless repeats of Motu Patlu and Ninja Hattori

They could add them sometime

Sent from my BND-L24 using Tapatalk
 
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