The press release sounds like Viacom18 is a very successful business but if you watch the Nick Jr. channel, all you see is disappointment. Why did they even remove most of their shows back in December? Why is the show library of Nickelodeon network so limited? Lot of questions remain unanswered about their kids business.
http://www.afaqs.com/interviews/index.html?id=553_There-is-no-non-prime-time-rate-in-my-channel-Nina-Elavia-Jaipuria said:Kids love to watch the same thing over and over again, they love to hear the same story again and again. It gives them a sense of comfort, where they don't need to discover something new, they like to feel that they know it all. That is why; a lot of kids' content has a very high shelf life.