Jaipuria feels that the strategic shift of getting people who have already sampled ‘Pakdam Pakdai’ on Nick will help in adding to the viewer base of Sonic. The action-oriented channel is targeted at the 10–17 age group.
Another reason for the franchise being shifted is that Nick has snatched back its tent-pole chase property ‘Oggy and the Cockroaches’ from Cartoon Network. The kids broadcaster doesn’t want to air two chase properties on its flagship channel Nick.
Because of "the action cartoon theory" since many Indian parents don't want their kids to watch violent content. And that's probably how it moved to Sonic, though I'm not sure, as this story must have hundreds of variations.
With ‘Shiva’ launching on Nick, the network has decided to move chase comedy show ‘Oggy and the Cockroaches’ to its action/comedy channel Sonic. Jaipuria is confident that ‘Shiva’ will make up for ‘Oggy and the Cockroaches’, which provides around 20–22 per cent of Nick’s viewership. A pure action channel will not have a wider appeal; however, a mix of action and comedy can be an infallible recipe for success, feels Jaipuria. Jaipuria believes that the strategic decision to shift ‘Oggy and the Cockroaches’ will help widen Sonic’s viewership pool. An elaborate marketing campaign has been designed to announce the shift of the property from Nick to Sonic. “This will help us create a very robust content pipeline for Nickelodeon and Sonic, ensuring viewership growth and engagement,” she affirmed.