Yep and here's part of the mention on the TV Tropes page.Wow, was it going to be called that?
What Could Have Been: WarnerMedia had considered branding the service under the Warner Bros. name, but internal brand testing results found that while the iconic shield logo is well-known, the actual name had little-to-no consumer draw or value, or to quote then-CCO Kevin Reilly, "You don’t go to ‘Warners Land’ for vacation. " (note: Ironically, several "Warner Bros. Movie World" theme parks operate in Australia, Germany, Spain or the UAE; the remark and naming decision also ignored that WarnerMedia used the Warner Bros. name for the Warner TV services in Latin America, France and Southeast Asia, and the defunct WB Television Network in the U.S.) As HBO has retained a constant image as a prestige and quality brand thanks to its television dramas, this would make it easier to market to the general public.
It's even worth knowing that Kmart's Australian operations (parent company Kresge sold said operations to Coles in 1994) has more stores than in the US.Today I learned there are, somehow, 22 K-Marts still open in the United States. (There were 23, but the last NYC location closed today):
It’s unusual to think that one may have to travel all the way to New York City just to shop at a Kmart, housed in a section of the former John Wanamaker New York flagship store.www.forbes.com
There used to be one remaining K-Mart clear on the razor's edge between Oregon and Washington, and going there was quite a trip. Neither the decor nor the inventory had been updated since the 90s. So many VHS tapes in the entertainment section and I think they still had either a Gamecube or an N64 kiosk plugged in. It was like going back in time. I miss it.
EDIT: Found my original post about going there:
The kiosk was actually for the original X-Box, running Munch's Oddysee. Also I bought a Towelie T-shirt there.Today I found myself in a K-Mart for the first time in a while, and I swear, it's like going back in time a few years, because the last time they updated their inventory was apparently 2002. They had a notice taped to the doors that said they would NOT be getting any Playstation 3s, but I...animesuperhero.com
TenPoundHammer posted at the end of that thread, "I think Kmart's gonna be all but gone in 15 years." He lost the bet!