- Dec 25, 2009
Hub Future Murky Amid Founding CEO Exit - Deadline.com
I continue to hear that Hub, which reaches nearly 73 million U.S. homes, may be re-branded, with its headquarters, currently based in Burbank, potentially moving to Discoveryâ€™s home base in Silver Spring, MD. After trying with little success to gain ground in a crowded marketplace dominated by Disney Channel and Nickelodeon while kids advertizing is steadily declining, HUB recently expanded into family-oriented programming, airing movies in primetime and adding older-skewing fare like popular 1990s teen comedy series Blossom. That new direction may be the key to HUBâ€™s future, with sources mentioning Discovery Family as a potential new moniker. That would also be consistent with HUBâ€™s recent rebranding, which added the tagline Making Family Fun to the networkâ€™s name.