HBO is a very popular brand name-wise, even though it's younger than the name Warner Bros.They couldn't have named it something like "AT&T Max" or "Warner Bros. Max?"
HBO Plus was what they renamed HBO 2 as from 1998 to 2002 (when they began launching HBO The Works, what they used to call the HBO Multiplex-- HBO 3 became HBO Signature). I believe HBO Plus does exist in other countries, separate from HBO 2.At least it's not HBO Plus. Guessing AT&T wants to go off their most popular brand (sorry TBS), I kind of was thinking they should have called it Warner Lot harking to the Warner Bros. movie studio thing.
Quincy Jones had a production company that Warner Bros. had a stake in along with distribution rights to the show while NBCU owns the trademark and copyright.FPBA was originally produced by NBC I wonder why NBCUniversal hasn't reclaimed distribution rights to it.
HBOmax would be the perfect home for TV extensions of the Pokemon Cinematic Universe as established in Detective Pikachu.
That is a terrible name and an even worse logo. Like LinusFan said, it really should've been called something like Warner Lot (and Disney+ should've been Disney Vault).
HBO is very firmly associated with prestige programming for mature audiences. And I recognize that a brand can and often should evolve over the course of time (i.e. Netflix's evolution from being primarily a DVD-by-mail service to the #1 streaming platform) but these evolutions should still preserve the philosophical essence of the brand. And "prestige" is very much HBO's essence. I actually think this will erode HBO's reputation much more than it will help sell subscriptions of this (which already sells itself on the strength of it's wide-appeal exclusives and production deals).
Also... is this seriously going to be $16-$17 a month whereas Disney+ will be $6.99 with a comparable breadth of all-ages content and brand portfolios?