TheMisterManGuy
Well-Known Member
- Joined
- Oct 23, 2014
- Messages
- 1,352
Throughout the 2000s and even the early 2010s to a degree, Kids animation and kids networks commonly targeted an audience aged 2 to 14, which covered Pre-School ages, all the way through Middle School. This made sense as 12-14 years old is sort of a transitional phase where you've become or are just about to become a teenager, with all the puberty and angst, but you still have the limitations and immaturity of a kid. Hence the half-kid, half-teen "Tween" demographic (9-14) that networks tried to cater to at the time. So I imagine a good chunk of this audience still tuned in to Networks like Nickelodeon, Disney Channel, even Cartoon Network regularly, while also starting to watch more teen/young adult networks like MTV, G4, or The WB.
But in recent years, it seems kids shows and networks who offer kids programming have narrowed down their focus, back to the more traditional and recognizable elementary school audience of kids aged 5 to 12, (or 2-11 to use the traditional Nielsen numbers). While I don't feel like there's anything wrong with that. Good TV is good TV, regardless of who it targets, It's a surprising trend nonetheless. My Theory is that kids begin to abandon kids shows at younger ages these days, save for the occasional kids cartoon. It seems by the time kids are in middle school now, they're more likely to be watching let's plays, music videos, anime, and mature Netflix shows than they are to watch shows aimed at kids. Sure, older audiences will probably go back to a show they grew up watching when they were younger, or shows with very broad appeal like early SpongeBob. But it seems there aren't many currently running children's cartoons on either the big 3, or even services like Netflix that would appeal to this slightly older, middle school demographic.
Advertisers also seemed to have caught on to this, and re-adjusted their marketing. Notice how unless its Marvel or Star Wars, neither Cartoon Network or Nickelodeon really run ads for PG-13 movies anymore for example. Today there seems to be just two worlds in animation and entertainment. Either its shows for kids 5-12, or shows for those 12+. No real in-between middle school-ish demographic like before. To me, it seems kids programs have shifted to a younger audience in recent years, but does anybody else feel the same?
But in recent years, it seems kids shows and networks who offer kids programming have narrowed down their focus, back to the more traditional and recognizable elementary school audience of kids aged 5 to 12, (or 2-11 to use the traditional Nielsen numbers). While I don't feel like there's anything wrong with that. Good TV is good TV, regardless of who it targets, It's a surprising trend nonetheless. My Theory is that kids begin to abandon kids shows at younger ages these days, save for the occasional kids cartoon. It seems by the time kids are in middle school now, they're more likely to be watching let's plays, music videos, anime, and mature Netflix shows than they are to watch shows aimed at kids. Sure, older audiences will probably go back to a show they grew up watching when they were younger, or shows with very broad appeal like early SpongeBob. But it seems there aren't many currently running children's cartoons on either the big 3, or even services like Netflix that would appeal to this slightly older, middle school demographic.
Advertisers also seemed to have caught on to this, and re-adjusted their marketing. Notice how unless its Marvel or Star Wars, neither Cartoon Network or Nickelodeon really run ads for PG-13 movies anymore for example. Today there seems to be just two worlds in animation and entertainment. Either its shows for kids 5-12, or shows for those 12+. No real in-between middle school-ish demographic like before. To me, it seems kids programs have shifted to a younger audience in recent years, but does anybody else feel the same?