aegisrawks
Well-Known Member
Source:
The EW Scripps Company is buying national broadcast network ION Media for $2.65 billion, with Warren Buffet’s Berkshire Hathaway helping finance the deal. The move combines ION with Scripps’ Katz networks and Newsy to create a full-scale national television networks business, which will reach nearly every American through free over-the-air broadcast, cable/satellite, over-the-top and digital advertising. It also increases Scripps’ reach into the ad market as it offers advertisers a larger platform to reach their audiences.
The EW Scripps Company is buying national broadcast network ION Media for $2.65 billion, with Warren Buffet’s Berkshire Hathaway helping finance the deal. The move combines ION with Scripps’ Katz networks and Newsy to create a full-scale national television networks business, which will reach nearly every American through free over-the-air broadcast, cable/satellite, over-the-top and digital advertising. It also increases Scripps’ reach into the ad market as it offers advertisers a larger platform to reach their audiences.