TheMisterManGuy
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- Oct 23, 2014
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The current late night version of Toonami at the moment, is geared towards Adult Swim's Core audience of college-aged males 18-24. Before that though, Toonami was Cartoon Network's premiere after-school brand. Unlike other after school cartoon programs, Toonami skewed primarily towards a slightly older audience of kids. Mainly boys between the ages of 9 and 14. Featuring edgy shonen anime that boys this age like such as Dragon Ball Z, Yu Yu Hakusho, the Gundam franchise, Cyborg 009, and Naruto.
For the sake of discussion, let's pretend we don't live in a world where people can stream what they want, whenever they want. Would a weekday afternoon version of Toonami work today, aimed at the same audience it was in its peek years (1999-2003)? Toonami originally moved to Saturday nights due mainly to both declining ratings, and Cartoon Network wanting to focus more on kids aged 7-to-9 during the day, which resulted in the creation of Miguzi as its weekday replacement.
But with a weekday afternoon Toonami, could it still work with modern anime aimed at its original demographic? Most of Toonami's current lineup consists primarily of Shonen, which plays well to the late-elementary to middle school aged audience Toonami primarily catered to at the time, and I think they can work for after-school viewing with a TV-PG rating. CN's content standards had loosened up considerably by the time Toonami was gone, so shows like My Hero Academia and Dragon Ball Super would be fine to show to this audience in TV-PG form.
For the sake of discussion, let's pretend we don't live in a world where people can stream what they want, whenever they want. Would a weekday afternoon version of Toonami work today, aimed at the same audience it was in its peek years (1999-2003)? Toonami originally moved to Saturday nights due mainly to both declining ratings, and Cartoon Network wanting to focus more on kids aged 7-to-9 during the day, which resulted in the creation of Miguzi as its weekday replacement.
But with a weekday afternoon Toonami, could it still work with modern anime aimed at its original demographic? Most of Toonami's current lineup consists primarily of Shonen, which plays well to the late-elementary to middle school aged audience Toonami primarily catered to at the time, and I think they can work for after-school viewing with a TV-PG rating. CN's content standards had loosened up considerably by the time Toonami was gone, so shows like My Hero Academia and Dragon Ball Super would be fine to show to this audience in TV-PG form.