Long Live the Fighter!
- Mar 11, 2005
- California, USA
Warner Bros.’s chief of kids' content spoke of Cartoon Network's future and more besides.
After Warnermedia announced its slate, Ascheim elaborated on his unit’s strategy in an appearance at Kidscreen Summit’s virtual edition. Here are six takeaways from the session:
Cartoon Network is getting back into live action, with the blessing of audiences. The network has made live-action shows in the past (never with huge success), but Ascheim said it is committing to the medium under his leadership. For some of his colleagues, he added, producing anything other than cartoons "felt like a bump." But when they ran the idea of live-action shows on Cartoon Network by viewers, they embraced the idea "without a blink."
Live action is partly a way to reach more girls. Ascheim's data shows that girls "age out of animation earlier than boys" before returning to it as young adults. Live-action shows like the recently announced Family Mash-Up (from Hannah Montana creator Michael Poryes) were greenlit with that in mind. Animation that "does a stronger job of showing girls" is also on the cards.