CBS All Access to rebrand as Paramount+ next year

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MegasMilo379

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I'm dislike the + part too, but using the Paramount brand in the name makes all the sense in the world. I'm totally looking forward to its launch.
 
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PF9

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All Access (without the CBS qualifier) would have been better, and a brand-neutral name (not to mention it doesn't copy Disney+).
 

Light Lucario

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This is a pretty weird choice. I can understand wanting to change the name so that it's clearer what the service will be focused on, but copying the Disney+ name for themselves just comes off so desperate to me. There probably were better choices for their rebrand.
 

MegasMilo379

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Although the optics were terrible on ViacomCBS' part (I agree that they should've chosen another name), I should point out that Paramount+ actually existed for three years in Europe (specifically in the Nordics) before Disney+ and Apple TV+ launched (and over a year before both were announced).
 
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PF9

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I wanted All Access without the CBS qualifier in part because there is current only one major-company owned streamer that has a brand-neutral name: Hulu. This was mainly because Hulu was co-founded by NBC and Fox, and Disney and Time Warner later bought stakes.

All the other major media company streamers do not have brand-neutral names. Disney+ and ESPN+ are expected to have those names, because one focuses on family-friendly content and the other on sports.

However, HBOmax, Peacock, and CBS All Access could easily have new names that are brand-neutral (Peacock doesn't qualify because it is a reference to the NBC logo).
 

AdrenalineRush1996

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May 13, 2016
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This whole + thing is getting out of hand. What's next, Warner+? ViacomCBS rebrands CBS All Access as Paramount+
They're not ripping off Disney+ with that name. I'd like to point that the plus symbol isn't mutually exclusive to Disney and streaming.
I wanted All Access without the CBS qualifier in part because there is current only one major-company owned streamer that has a brand-neutral name: Hulu.
But All Access sounds more like a music news site than a streaming service.
 

Darklordavaitor

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Is it derivative of Disney+? Sure. But I'd argue that this is a good name for a rebranding, as it should give audiences an idea of what this will offer, if Viacom does intend Paramount+ to combine most of their entertainment brands together. CBS, Nickelodeon, MTV, etc, all together.

It's just a shame that it looks like they've been giving HBO Max a not small amount of Comedy Central's programming. But the channel is having issues of its own already.
 

the greenman

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Is it derivative of Disney+? Sure. But I'd argue that this is a good name for a rebranding, as it should give audiences an idea of what this will offer, if Viacom does intend Paramount+ to combine most of their entertainment brands together. CBS, Nickelodeon, MTV, etc, all together.

It's just a shame that it looks like they've been giving HBO Max a not small amount of Comedy Central's programming. But the channel is having issues of its own already.
Yeah, really weird. Interested to see what they do with Godfather documentary series. I think that'll be epic if done correctly.

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PF9

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If we're not gonna have net neutrality, we at least should have brand-neutrality in the names of the streaming services owned by the non-Disney major media conglomerates.

Cornucopia and Palladium would be great new names for HBOmax and Peacock (it doesn't matter which new name would be used by either, as long as they use them).

Furthermore, instead of using the Star name for their international streaming service for mature content, Disney should just brand it as an international version of Hulu. Because using Star is not brand-neutral.
 
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