Cartoon Network Branding Discussion Thread

[Checkerboard]

My thinking here is akin to MTV, Discovery, Nat Geo or History that have unified the branding around the world over time, much better than kids channels CN included. Maybe with new management WBD decided to step up their game and feel more unified across markets. It always will take a few months before other countries follow the US. Maybe they thought this looks great as a summer look. Dunno. It does have that vibe a bit. You're right that the effort put into it is relatively big, on the other hand some overseas channels do change looks for summer. Who knows, I'm not saying I'm right. Just that it's a possibility we should keep in mind. If RYW is here to stay then great. Finally CN will catch up to channels mentioned above.

Also, this is quite a cool extension.

 

[Francisque]

I have a theory that this Redraw Your World thing is actually only temporary for summer.

There are two hints for that:
a) "Onion gets a splash of color in this summer ID we created for CNLA."
b) "Redraw Your Summer"

And that in fall there will be a proper rebrand for the 30th anniversary.

No , of course it is not temporary!

 

[dip]

I have a theory that this Redraw Your World thing is actually only temporary for summer.

There are two hints for that:
a) "Onion gets a splash of color in this summer ID we created for CNLA."
b) "Redraw Your Summer"

And that in fall there will be a proper rebrand for the 30th anniversary.

1. im guessing summer of last year is when CN/Turner US commissioned the bumpers from primal screen, so it could just be an honest mixup (there's also the possibility that the US team rushed out RDYW after the core assets were finished, which isn't too large of an assumption as the February 2021 refresh was rushed out the door as well and didn't go into full effect for as long as 2 weeks or so)
2. RDYS is a APAC-specific daily marathon block as far as i can tell, has no real correlation to the RDYW branding

 

[RegularCapital]

The Redraw Your World slogan actually predates the Redraw Your World rebrand, the branding for the slogan was originally more inline with the previous CN USA branding, which didn't last long (1st March 2021 - 1st November 2021), probably their shortest branding era:

Cartoon Network

Bullpen is a multi-disciplinary animation & design studio. We specialize in bringing ideas to life on screens both big and small with clients from around the world. Every aspect of every job is important, which is why we bring a wide range of technical know-how and above all passion for doing...

www.bullpen.tv

In fact, the new slogan was introduced two weeks before (17th February 2021) the shortlived rebrand package as shown above.

WarnerMedia Expands Kids & Family Offerings on Cartoon Network and HBO Max Under New Tagline Redraw Your World

WarnerMedia Expands Kids & Family Offerings on Cartoon Network and HBO Max Under New Tagline Redraw Your World Programming Slate Soars to More than 300

pressroom.warnermedia.com

 

[RegularCapital]

Don't know whether it's more suitable to post this here or on the General Cartoonito thread, but more information about the Cartoonito branding package is now on Giant Ant's website, including development art of the Cartoonito mascots - Nito, Wedge, Glob, and Itty.

Cartoonito - Broadcast Package — Giant Ant

www.giantant.ca

 

[Silver-7]

redraw your world looks nice for the most part, the only things i dont really like are the music and the way they animate and design the characters in bumpers, they just look off. other then that the up next screens look super nice, although i will admit i kinda miss the unique show animations they had in the check it 3.0 up next screens, now its just the show's logo. it's not a huge deal at all, but i think it would look cooler if they made new ones imo.

 

[Silver-7]

also, does anyone know whats up with these up next bumpers from 2010? there before check it but they don't seem to be associated with the noods despite having the same announcer

 

[JTOONSAnimation]

also, does anyone know whats up with these up next bumpers from 2010? there before check it but they don't seem to be associated with the noods despite having the same announcer View attachment 299539

Cartoon Network has a VERY short lived branding in between the Noods and Check It, it only lasted about a couple months which is why most people don't recognize it.

 

[Checkerboard]

Similarly to Starburst era in early '98.

 

[dip]

a BUNCH of new stuff CN US has started airing to promote the month-long 'Birthday Bash' marathons, pretty cool! (also note the 3.0 track in the promo :] )

Cartoon Network - Birthday Bash - Teen Titans Go Bump
Cartoon Network - Birthday Bash - Adventure Time Bump

 

[cartoo5007]

Cartoon Network has a VERY short lived branding in between the Noods and Check It, it only lasted about a couple months which is why most people don't recognize it.

What was the name of that sub branding?

 

[Tacomaster]

I heard the name Prefuse being tossed around

 

[Checkerboard]

Maybe October 1st will be great.

 

[Otakuninja2006]

a BUNCH of new stuff CN US has started airing to promote the month-long 'Birthday Bash' marathons, pretty cool! (also note the 3.0 track in the promo :] )

Cartoon Network - Birthday Bash - Teen Titans Go Bump
Cartoon Network - Birthday Bash - Adventure Time Bump

I saw some of those last night when Billy And Mandy was on.

 

[cartoo5007]

Billy and Many ended when I was in Kindergarten. I faintly remember watching it. But it's still old enough to be considered classic. Same with the original Teen Titans.
Edd, Edd N Eddy, and KND, those are all old school.

Flapjack, My Gym Partner, Camp Lazlo and Chowder are tweeners. Not old school, but not modern cartoon network. The beginning of Adventure Time is the border between the tweeners and modern stuff.

As for Adventure Time and Regular Show, they're not shows from "back in the day", I still consider them modern, even the earlier episodes. Despite the fact that both of them ended about 5 years ago.

 

[Checkerboard]

They're playing it well, but cheap and safe. Hopefully on the stream they air more. Adventure Time is a classic in the iconic sense. Not age wise. I would welcome some classic third party shows myself. Flintstones, Jetsons, Scooby Doo Where Are You, Tom and Jerry, Looney Tunes. This would do it for me. The barebone pillars of CN's pre-CC era. All of them are even available in HD to some extent, so no excuses there either. Maybe throw in Space Ghost, Jonny Quest and Thundarr to make it complete for the action lovers. Again, HD ready. Those are true classics and part of CN history. Compare it to what I was writing here 5-10 years ago and I think I matured lol. Anyhow, if not that then at least mention Moxy akin to Crossover Nexus? Or throw in the obscure Cartoon Cartoons at least? Robot Jones, Time Squad, Sheep, Mike Lu Og, etc.

 

[dip]

primal screen recently added a page to their website which contains each of their first-batch RDYW idents in full HD! The Grid (note how its called the grid, interesting)

 

[cartoo5007]

Did they do anything for the 10th anniversary?

 

[Perla Magica]

Did they do anything for the 10th anniversary?

Besides that "10 years in 60 seconds" tribute video, I don't know.

 

[Nexonius]

A one minute commercial.

Did they do anything for the 10th anniversary?