The surprise release is not new to the music industry. Pioneered by Radiohead back in 2007, multiple artists have attempted to release new material in this manner with varying degrees of success, but the model undoubtedly works for household names like Beyonce, David Bowie, and Eminem. Do you think this model could also work for TV shows or movies? For instance, let's say that Stranger Things' fourth season, or whatever cartoon example you could think of that would drum up that much hype, pops up out of nowhere with no prior announcement, would that be a viable marketing strategy?
PS: Random TV app dumps don't count.
PS: Random TV app dumps don't count.
Last edited: