2001: A Record-Breaking Year for Cartoon Network


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Oct 15, 2001
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2001: A Record-Breaking Year for Cartoon Network
<img border="0" src="https://www.toonzone.net/shows/images/cartoon-network/cartoonnetwork.gif" alt="Cartoon Network" align="right" hspace="5" vspace="3" width="150" height="41">     Cartoon Network ended 2001 with multiple new records for ratings and delivery of target audiences, along with best-ever performances of original series premieres and annual programming specials. Among Cartoon Network's ratings highlights for 2001:

  • Cartoon Network set new annual rating and delivery records-for both total day and prime time-with kids 2-11, kids 6-11 and adults 18-34.
  • The network posted the largest year-to-year net total day delivery increase of any ad-supported basic cable network with adults 18-34 (+52,000), tweens 9-14 (+57,000), kids 6-11 (+91,000), kids 2-11 (+127,000) and boys 9-14 (+45,000).
  • In prime time, Cartoon Network showed the largest prime time year-to-year net delivery gain of any ad-supported cable network with kids 6-11 (+114,000) and kids 2-11 (+163,000) and boys 9-14 (+38,000).
  • Cartoon Network was #1 for the year in prime time among ad-supported cable networks for kids 2-11 (4.1), kids 6-11 (3.8) and boys 9-14 (2.8) ratings.
  • Cartoon Network, with a 1.1 total day household rating, finished in third place among ad-supported cable networks for 2001.
  • In prime time, with a 1.7 household rating, Cartoon Network tied for second place (with TBS Superstation and USA) for the year among ad-supported cable networks.
     In addition to its ratings highlights, Cartoon Network launched four new original series, created a new programming block that is boosting the network's appeal to adult audiences, and attracted record traffic to its Internet site, CartoonNetwork.com.

<a href="https://www.toonzone.net/shows/images/cartoon-network/samuraijack1.jpg" target="_blank"><img border="0" src="https://www.toonzone.net/shows/images/cartoon-network/t-samuraijack1.gif" alt="Samurai Jack" align="left" hspace="5" vspace="3" width="150" height="85"></a>     In 2001, Cartoon Network launched four new series, led by the critically hailed Samurai Jack. The new series from Dexter's Laboratory creator Genndy Tartakovsky debuted on August 10, 2001, to a 1.7 household rating and delivered 1,252,000 households. It also earned its highest demographic rating from kids 6-11, posting a 3.9 rating and a delivery of 669,000 viewers. Ratings for adults 18-34 (0.8) increased a substantial 167 percent compared to the same time period last year, and delivery jumped 144 percent to 347,000 viewers.

<a href="https://www.toonzone.net/shows/images/cartoon-network/justiceleague2.jpg" target="_blank"><img border="0" src="https://www.toonzone.net/shows/images/cartoon-network/t-justiceleague2.jpg" alt="Justice League" align="right" hspace="5" vspace="3" width="150" height="192"></a>     Another new series launched to tremendous viewer and media acclaim was Justice League, which teams the world's greatest superheroes, including Superman, Batman, Wonder Woman, the Flash and Green Lantern, against threats from across the galaxy. Justice League's premiere on Saturday, November 17, 2001, scored as the most-watched original premiere in Cartoon Network history with 1,770,000 homes and 4,114,000 different viewers tuning in. The premiere also posted the highest adult 18-34 rating (1.6) and delivery (755,000) for an original telecast.

     In addition to these two series, Cartoon Network added two new members to the Cartoon Cartoon family of original animated series. Both Time Squad, which debuted in June, and Grim & Evil, which bowed in August, have become fast favorites of Cartoon Network's core demographic, kids 6-11.

<a href="https://www.toonzone.net/shows/images/cartoon-network/adultswim1.jpg" target="_blank"><img border="0" src="https://www.toonzone.net/shows/images/cartoon-network/t-adultswim1.jpg" alt="Adult Swim" align="left" hspace="5" vspace="3" width="150" height="100"></a>     In September, Cartoon Network launched Adult Swim, a block of animation aimed at adults 18-34 airing two nights per week. Adult Swim features edgy comedies like Space Ghost Coast to Coast, Aqua Teen Hunger Force, Sealab 2021, The Brak Show , and Home Movies, as well as action programming like Cowboy Bebop.

     With the help of Adult Swim, Cartoon Network jumped to #8 from last year's #10 ranking in total day delivery of adults 18-34 (178,000) among advertising supported basic cable services. Cartoon Network's performance with adults 18-34 out-delivers cable networks such as Comedy Central, FX, VH1, Sci-Fi Channel, the Discovery Channel, E! and TV Land. Since its September 2 launch, Adult Swim has contributed to the strong growth of the network's adult 18-34 rating by posting 67 percent growth in ratings and 84 percent growth in delivery compared to 2000.

<a href="https://www.toonzone.net/shows/images/cartoon-network/junebugs.jpg" target="_blank"><img border="0" src="https://www.toonzone.net/shows/images/cartoon-network/t-junebugs.gif" alt="June Bugs" align="right" hspace="5" vspace="3" width="150" height="125"></a>     June Bugs, the network's annual tribute to the lord of Looney Tunes, Bugs Bunny, racked up powerful ratings to become the most-watched stunt ever on Cartoon Network. Airing June 1-3, June Bugs scored a 1.6 average household rating (+14%) and delivery of an average 1,146,000 homes (+25%). The stunt also charted its best-ever kids 6-11 rating (2.8, +47%), tweens 9-14 rating (1.7, +21%) and adults 18-34 rating (0.7, +40%).

     Toonami: Lockdown, a five-day interactive event airing September 17-21 on Cartoon Network, rocketed Toonami and CartoonNetwork.com to some of their best numbers to date, earning huge ratings and online traffic increases compared to last year. During the week-long event, the Toonami action-adventure programming franchise (5-7 p.m., ET, PT) earned a 2.5 overall household rating and averaged 1.9 million homes, representing the highest weekly rating and delivery ever for the Toonami programming block and network history. Nearly one million registrants participated in the online Lockdown game - CartoonNetwork.com's first ever multi-player, multi-level, role playing game. Users posted a record 72,034,659 page views for the week, a 186 percent increase vs. 2000's Total Immersion Event, Toonami: The Intruder.

<a href="http://www.cartoonnetwork.com/" target="_blank"><img border="0" src="https://www.toonzone.net/shows/images/cartoon-network/cnonline-logo.gif" alt="cartoonnetwork.com" align="left" hspace="5" vspace="3" width="105" height="62"></a>     In 2001, CartoonNetwork.com established itself as the dominant entertainment site on the Web for kids. CartoonNetwork.com set site records for unique visitors, attracting more than 3.7 million unique users in December and became one of the "stickiest" kids' sites on the Web, averaging over 57 minutes per user session in December as well. Cartoon Orbit, CartoonNetwork.com's online community where users can display, trade and collect digital images of their favorite Cartoon Network stars, now has more than 2 million registered members. CartoonNetwork.com also boasted innovative contests and sponsorships with companies like Nintendo, AOL and Kellogg's.

     Cartoon Network, currently seen in more than 79.9 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls, Justice League, Dexter's Laboratory, Samurai Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network).

     Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry

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