Markus Nelis
Member
Boomerang UK: Jan 4-10.
I am surprised, but, I know Boomerang MENA did air theatrical T&J shorts sometime recently. Still, it must be the only European feed to still care about these shorts besides UK (now non-European, but still proves my point). I know that Boomerang Australia and Asia still air theatrical Tom and Jerry and Looney Tunes shorts from time to time on a regular basis (I may be wrong, though, as I haven't checked what they aired recently).Yesterday, like CN Arabic, Boomerang MENA also aired Tom & Jerry Marathon, but it was the theatrical shorts, as of this picture.
Now it's time for Boomerang UK to also put an end to the tradition of airing endless Tom and Jerry+Scooby-Doo marathons..... which probably won't happen anytime soonit's actually the 2012 brand they're using, but they launched about a year before the global rebrand.
Meanwhile, in the UK, it seems they've put an end to their tradition, and they weren't doing a New Years Day Tom & Jerry marathon this year.
Instead, they just carried on with their T&J/Scooby Christmas event.
- Continuing with: Let's Play Detective programming block (until 28/02) and Boomerang Playground (ongoing).
slots marked in bubblegum pink are part of Let's Play Detective
07.00 The Tom and Jerry Show
08.00 Grizzy and The Lemmings
08.20 Taffy
09.00 Mr. Bean: The Animated Series
it's not about the episodes which are about detective themes. There are bumpers and segments in-between episodes with that little girl character who "solves cases"....Not getting a Detective feel on this. I mean, Tom & Jerry Show have detective themed episodes, but the rest seem out of place. Would've thought they'd throw in Scooby, or maybe an obscure program that's relevant.
This week, a new block has recently came to Boomerang MENA called Ace & Friends. It included New Looney Tunes, Mr. Bean, The Tom & Jerry Show, and Scooby Doo.
On December, the channel told their viewers to vote for the new name for the puppy, and it’s confirmed that Ace will officially be the name for the mascot of the block aired this week.
OK! So, the block was also aired on the channel as you have said. I thought it's different in blocks, because there is a block on Boomerang CEE called Boomerang Playground, which contains Baby Looney Tunes, Pat the Dog, and Grizzy and the Lemmings.On BM CEE, Ace & Friends block contains series for pre-schoolers.
I guess if Boomerang didn’t want to air pre-school programming like the 2011 time, during the Cartoonito Era between 2011 and 2014 in Europe, and in present times where Masha and the Bear, Mighty Mike, and Pat the Dog were aired on the channel in each place, Boomerang would become a dedicated channel for acquired programming like Grizzy and the Lemmings, Kingdom Force, and Mr. Magoo, WB shows like Scooby-Doo and Tom & Jerry, etc., and ended shows only.I wonder if the pre-school shows will now move to Cartoon Network across Europe (except for the UK and Italy). Then what will happen with Boomerang?
My prediction might have the concept of Disney XD closure, or another thing, which is replacing the channel by others ones. For example, replace it with Toonami in some markets, while for packages on Hotbird, they’ll get CN Arabic (being available for free with Arabic stations on Hotbird) and Toonami instead.Or much more likely, things will stay more or less intact.
US and Europe are two very different markets, Boomerang in the US js barely known as a channel due to it being on higher packages and due to weird carriage agreements (or lack of) in many operators.
Different to Europe, or at least most of it.
And no , why should they especially replace Boomerang with CN Arabic?
Boomerang Is an established brand
Boomerang (or Cartoonito) will be likely used as an outlet for preschooler shows instead of CN at some times of the day.
And Boomerang isn't exactly a completely preschooler channel, not yet at least
Let’s see what will happen. As they mentioned that the block will be on CN, and won’t of course mention that the block will be Boomerang at all, unless if Cartoonito is officially returning back to most Europe, starting with CEE, where they’re currently airing Boomerang Playground.I think Cartoonito will make a comeback to Boomerang across Europe (with obvious exceptions to the UK and Italy), Boomerang's demographic in terms of age (ages 4-8) slightly overlaps with Cartoonito. I think the comeback will be better than the first time, mainly because of original programming, it will also help to improve Cartoonito UK and Italy as well. In the UK (and likely a lot of other markets), Boomerang is known to perform as well as Nickelodeon, although Nick Jr outperforms near enough everyone.
International versions of Cartoon Network are helped by the fact HBO Max originals are also airing on the channel, which is not the case on CN USA, which is likely why such a block was created to give the CN channel more purpose.
Toonami France has gone down a more adult path and is not a kids channel anymore, with it effectively merging with Adult Swim (it's pretty much CNX revived), if Toonami was to be rolled out across Europe it would have to incorporate Adult Swim, also it will involve getting the rights to anime programming in each new market and in some markets there don't seem to be an appetite for such content as streaming is considered the norm.