AT&T buys Time Warner

[AdrenalineRush1996]

Yep. Selling DirecTV would not only shave off a large chunk of the debt, but also bring it back on the good graces of consumers. (I've heard it isn't well-liked among the satellite circles since the AT&T purchase.) Let's hope it happens.

Honestly, I couldn't agree with you more on that.

 

[Daikun]

AT&T is looking to sell Xandr, its advertising unit.

AT&T Reportedly Shopping Its Xandr Ad Unit In Strategic Shift

AT&T, which ended the first half of 2020 with $153 billion in net debt, is reportedly shopping its Xandr advertising unit.

deadline.com

 

[PF9]

As we all know, WarnerMedia is phasing out the Turner name.

I have a feeling that Turner Classic Movies will be rebranded as Warner Classic Movies since it's under WB now.

I'm not sure what a good new name for Turner Sports would be.

 

[Tacomaster]

Warner Sports?

 

[PF9]

How about, Sager Sports?

It would be a nice memorial to longtime Turner Sports employee Craig Sager.

 

[LinusFan303]

As we all know, WarnerMedia is phasing out the Turner name.

I have a feeling that Turner Classic Movies will be rebranded as Warner Classic Movies since it's under WB now.

I'm not sure what a good new name for Turner Sports would be.

That would be the bad thing to do, throw out 22 years of brand equity on TCM just because reasons....

 

[MegasMilo379]

I have a feeling that Turner Classic Movies will be rebranded as Warner Classic Movies since it's under WB now.

I'm not sure what a good new name for Turner Sports would be.

Ermm...

That would be the bad thing to do, throw out 22 years of brand equity on TCM just because reasons....

Yes. And dropping said brand equity (well-liked, beloved and recognizable) for one based on a brand that currently isn't (and by a lot of people) is just not a bright idea.

 

[PF9]

I'm sure with time that Warner Classic Movies will become a well-liked, beloved and recognizable brand too.

 

[lowell]

As we all know, WarnerMedia is phasing out the Turner name.

I have a feeling that Turner Classic Movies will be rebranded as Warner Classic Movies since it's under WB now.

I'm not sure what a good new name for Turner Sports would be.

I mean, they renamed the Atlanta production facility as the Ted Turner Campus last year. I don't see a rebrand for TBS & TNT yet so I don't think they'll retire the TCM or Turner Sports branding. Plus, without the innovations that Turner did, you also wouldn't get CNN, HLN, and Cartoon Network created and New Line & Castle Rock being part of WB in addition to Warner getting back part of its film library along with most of the MGM library. WarnerMedia might also have the Turner name exclusive for a number of years down the road or for life so they might still want to use it but not as much as the years pre-AT&T ownership.

Plus, let's say for any reason, FOX Corporation sells FOX Sports in the future and AT&T, maybe debt-free by that time, buys it, would WarnerMedia keep the FOX brand or capitalize on the Turner name or others? I'd think they would capitalize on Turner or another name than the FOX brand if FOX News or the FOX Network or both are still existing by that time.

 

[AdrenalineRush1996]

As we all know, WarnerMedia is phasing out the Turner name.

I have a feeling that Turner Classic Movies will be rebranded as Warner Classic Movies since it's under WB now.

I'm not sure what a good new name for Turner Sports would be.

Just because they're phasing out the Turner name doesn't mean Turner Classic Movies (TCM), Turner Network Television (TNT) and Turner Broadcasting Service (TBS) will be rebranded as a result. It's not comparable to Disney phasing out the Fox name as that one was to avoid confusion with Fox Corporation, which owns the remaining parts of 21st Century Fox that Disney didn't acquire as well as to avoid confusion with Foxtel.

 

[Mandouga]

Turner Broadcasting Service (TBS)...

Turner Broadcasting "System", actually.

 

[The Master C]

Warner Bros. has updated their site, adding a "Global Kids, Young Adults, and Classics" section, which includes information about Adult Swim, Cartoon Network, Cartoon Network Studios, Turner Classic Movies (TCM), and Warner Bros. Animation. The only brand in this division lacking its own section is Boomerang.

WarnerBros.com | Global Kids, Young Adults and Classics | Company

www.warnerbros.com

 

[harry580]

what about turner entertainment co???, would they rename it to warner bros classics?

 

[lowell]

what about turner entertainment co???, would they rename it to warner bros classics?

I mean, now that TCM is under WB control and the fact that they merged WB and the Entertainment division together as the Studios and Networks Group, there's no need for Turner Entertainment to continue but just being managed entirely by WB.

 

[PF9]

Turner Entertainment is to WB is what EMKA is to Universal.

 

[AdrenalineRush1996]

Turner Broadcasting "System", actually.

It's no longer the full name of the network and to avoid confusion with the company of the same name, I just substitute System with Service for the network.

 

[Mandouga]

It's no longer the full name of the network and to avoid confusion with the company of the same name, I just substitute System with Service for the network.

It's "System" either way. "Turner Broadcasting System" is the (original name of the) channel, while "Turner Entertainment" is the name of the company (that WB is absorbing/dismantling).

 

[AdrenalineRush1996]

It's "System" either way. "Turner Broadcasting System" is the (original name of the) channel, while "Turner Entertainment" is the name of the company (that WB is absorbing/dismantling).

I don't care. No need to correct me on that and FYI, it's Turner Broadcasting System, not Turner Entertainment that Warner Media is absorbing along with that no-one really uses the name as the full name of TBS anymore, so when people think of Turner Broadcasting System, they think of the company, not the network, hence to avoid confusion, I replace System with Service, so frankly, don't even correct me on that anymore.

 

[PF9]

I feel HBOmax could be a good way to restore public domain material whose original negatives are held by WB but had not previously been restored on DVD or Blu ray.

There's already Robin Hood Makes Good.

 

[lowell]

Castle Rock Entertainment label revived by Rob & Michele Reiner at Warner Bros., will transition from film to TV production and film library will be mined for future content creation:

Rob & Michele Reiner Relaunch Castle Rock Banner With Overall Deal At Warner Bros TV

Rob and Michele Reiner have signed a multi-year overall production and directing deal with Warner Bros. Television.

deadline.com