ABC news was the first one to report the story. Just researched more about the topic, and most of the articles link back to ABC, or are quoting ABC's Nightline.
I'm asking the question if Disney paid the phycologists, because obviously Disney and Viacom are competitors, and this research happened just literally days before Nick's huge decline started to occur, mind you Spongebob's ratings were declining too. I just find it...weird. Now, I know the finding can't be the sole reason of Sponge's decline, but does anyone think it played a part? There are some crazy parents out there..
Anyway, I'm going off topic. Back to the main question: Why should Spongebob end?
Just because Disney and Viacom are competitors doesn't mean that Disney would make a faux story. I think you're just upset about the article, and you wanted to find an easy target.