Home Channels For Kids Disney XD Launches; NY Times on the "Boy-Focused, Girl-Inclusive" Network

Disney XD Launches; NY Times on the "Boy-Focused, Girl-Inclusive" Network


At midnight on Friday, February 13, 2009, Toon Disney quietly went off the airwaves and was replaced by Disney XD, the new network that is currently described by Disney executives as “boy-focused, girl-inclusive,” with programming targeted to appeal to boys aged 6-14. The New York Times has taken a look at the new network (free registration required), noting that it will be available immediately in 72 million households, and that while “ratings research says 40 percent of Disney Channel’s audience is male,” the TV unit has had trouble building entertainment franchises for boys. The article goes further to state that, “Other companies, notably Nickelodeon and Cartoon Network, have had some success, but no one has truly cracked young males as a consumer group.”

Advertisers have been lining up for Disney XD, including Lego, General Mills, Kellogg’s, Kraft and Pokémon USA. The live-action Aaron Stone and the animated Phineas & Ferb will be the cornerstones of the new network, with other programming to come soon including Kid Knievel and The Spectacular Spider-Man, as well as movies like Pixar’s Cars (which, reportedly, “has awakened Disney to the potential gold mine of properties focused on boys”).

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Last pup of a dying planet, a young German Shepherd is rocketed to Earth, where he is bombarded by cosmic gamma rays emitted by a radioactive spider. Crash-landing in the forgotten land of Hubba Hubba, he is discovered by the Who-You-Callin'-Ancient One and his lovely wife Pookie. Instilled with their traditional American values, he spends his young adulthood roaming the globe, learning all the secrets of Comic-Fu. Donning battle armor fashioned from spilled chemicals splashed by lightning, he becomes the Sensational Shield of Sequential Art ACE THE BATHOUND! Look, it sounds a lot better than the truth. Born in Brooklyn, moved to Queens at 3 and then New Jersey at 10. Throughout high school, college, grad school, and gainful employment, two things have remained constant: 1) I am a colossal nerd, and 2) I have spent far too much time reading comics, and then reading and writing about them. Currently working as a financial programmer in New York City, while continuing to discover all the wonderful little surprises (and expenses) of owning your a home in the suburbs. Shares the above with a beautiful, wonderful, and incredibly understanding wife named Frances (who, thankfully, participates in most of my silly hobbies) and a large furry dog named Brownie (who, sadly, does not). Comics, toys, Apple Macintosh computers, video games, and eBay