Back when the Disney+ streaming service was announced, one of our chief questions was “how much of the company’s archive will be included in this thing?” The initial announcement focused on its original content, but we were far more interested in the possibility of instantly accessing everything from Dumbo to The North Avenue Irregulars. Why would you not let that happen?
But we did not get any straight answers from CEO Bob Iger….until today, when he just happened to casually mention every movie Disney has ever made will be viewable through the service. Good! In his words:
The service, which I mentioned earlier is going to launch later in the year, is going to combine what we call library product, movies, and television, with a lot of original product as well, movies and television. And at some point fairly soon after launch it will house the entire Disney motion picture library, so the movies that you speak of that traditionally have been kept in a “vault” and brought out basically every few years will be on the service. And then, of course, we’re producing a number of original movies and original television shows as well that will be Disney-branded.
I wondered why “Song of the South” was trending on Twitter this morning. Now I know why.
This development marks the end of a LONG, LONG tradition in Disney history. Even before the invention of VHS, Walt would rotate his classics in and out of theaters every few years…Snow White would appear every now and then, but never for long. The studio’s VHS and earlier DVD releases were issued in this manner, with deliberately controlled stock in a gimmick that came to be known as the “Disney Vault.”
In recent years the “Vault” rule has been relaxed with contemporary movies from Disney; there has never been a time since 1996 when you couldn’t buy a home video copy of Toy Story off the Target shelf. Now, with Disney+, they’re about to do away with it entirely…..a move long overdue.
But wait….what’s going to be done with Disney’s massive TV archive? I want my Fluppy Dogs, darn it.The thread view count is