Remember when Disney announced that exclusive content deal with Netflix? They’ve suddenly changed their minds. Where is Disney’s streaming content going to now?
In-house….chairman Bob Iger announced yesterday that Disney was now at work on their own streaming service, which in the future would exclusively display their content. Iger clarified what this would mean: mainline content like Disney’s animated and live-action movies would move immediately to the new service. Marvel and Star Wars material could remain licensed to Netflix for far longer. This is a good thing for Netflix’s mature-flavored Marvel shows, which would be a mismatched fit on what we’re assuming is a family-marketed stream.
The good news is that, since the Disney’Netflix deal just went into effect, the contract has a good two years left on it, which means most of the movies that come out between then and 2019 should also appear on Netflix eventually. But after that, all bets are off. No Frozen 2 for you, as specifically stated in the press release:
The new Disney-branded service will become the exclusive home in the U.S. for subscription-video-on-demand viewing of the newest live action and animated movies from Disney and Pixar, beginning with the 2019 theatrical slate, which includes Toy Story 4, the sequel to Frozen, and The Lion King from Disney live-action, along with other highly anticipated movies.
This sounds pretty aggravating, and the latest step in the breakdown of what made consumers abandon physical media for streaming in the first place — the wide selection. If every studio keeps their own library shut up within their own separate services and charges $10 to $15 for each, people are going to start wishing for the return of Blockbuster.
But I can tell you how Disney’s streaming service could succeed.
Call it “Disney Vault” and put everything on it. Everything. Phineas and Ferb, Darkwing Duck, Gravity Falls, Flight of the Navigator, Dave the Barbarian, the Fluppy Dogs pilot, TaleSpin, Buzz Lightyear of Star Command, The Watcher In The Woods, Ben & Me, Captain EO, The Rescuers Down Under, Luxo Jr, Spin & Marty, Even Stevens, Save The Dog, Two More Eggs, The Schnookums And Meat Funny Cartoon Show, Raw Toonage, Pepper Ann, Melody Time, So Weird, Splash, Splash Too, Cinderella III: A Twist In Time, Dumbo’s Circus, Wander Over Yonder, The Emperor’s New Groove, Atlantis: The New Empire, Totally Minnie, Tex, Son of Flubber, Johnny Tsunami, The Mickey Mouse Club (both versions), Dinosaur, Dinosaurs, The Good Dinosaur, Tron, Tron Legacy, Tron Uprising, all the educational shorts produced exclusively for schools like “I’m No Fool,” every crappy 1970’s live-action flick starring Dean Jones and Kurt Russell, the missing Bonkers episode where both Lucky and Miranda show up at the same time, the original cut of The Black Cauldron no one’s seen where the guy dissolves into a skeleton, The Wuzzles, Nightmare Ned, Sport Goofy in Soccermania, Der Fuhrer’s Face, Teamo Supremo (okay, maybe not Teamo Supremo), The One And Only Genuine Original Family Band, Oswald the Lucky Rabbit, and last week’s Star Vs. The Forces Of Evil episode.
Oh, and of course, you can’t forget Cory in the House.
Pull that off and everyone will cheerily fork over a monthly bill. 75-plus years of material accessible in one place at last would be a dream come true. And “dreams coming true” is in your marketing, you guys…you have no excuse!