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Analyst States Nickelodeon is Underperforming, Needs to Improve Programming

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Pivotal Research Group analyst Brian Wieser wrote that the Nickelodeon cable network is “dragging (parent company) Viacom down” by underperforming in ratings compared to many of its competitors. Wieser’s analysis states that TV viewership among kids 2-11 has been up in the past 10 months, but not at Nickelodeon, and added that, “Kids have not abandoned TV for new video platforms,” countering arguments that Nickelodeon’s ratings drops were due to increased competition for online video or Netflix. He added that advertising growth at Nickelodeon is not expected until the second half of 2013, and is”highly dependent upon Nickelodeon improving its programming, including its content procurement, scheduling and marketing efforts.”

Despite his report, Wieser was bullish on Viacom stock, giving it a “buy” recommendation.

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Last pup of a dying planet, a young German Shepherd is rocketed to Earth, where he is bombarded by cosmic gamma rays emitted by a radioactive spider. Crash-landing in the forgotten land of Hubba Hubba, he is discovered by the Who-You-Callin'-Ancient One and his lovely wife Pookie. Instilled with their traditional American values, he spends his young adulthood roaming the globe, learning all the secrets of Comic-Fu. Donning battle armor fashioned from spilled chemicals splashed by lightning, he becomes the Sensational Shield of Sequential Art ACE THE BATHOUND! Look, it sounds a lot better than the truth. Born in Brooklyn, moved to Queens at 3 and then New Jersey at 10. Throughout high school, college, grad school, and gainful employment, two things have remained constant: 1) I am a colossal nerd, and 2) I have spent far too much time reading comics, and then reading and writing about them. Currently working as a financial programmer in New York City, while continuing to discover all the wonderful little surprises (and expenses) of owning your a home in the suburbs. Shares the above with a beautiful, wonderful, and incredibly understanding wife named Frances (who, thankfully, participates in most of my silly hobbies) and a large furry dog named Brownie (who, sadly, does not). Comics, toys, Apple Macintosh computers, video games, and eBay