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Adult Swim Launches #wrongbutright To Promote Spotify Content In UK, Germany & Sweden

rick & morty

Turner International have launched a new social media led campaign to promote their Adult Swim shows within the United Kingdom, Sweden and Germany. Using the hashtag #wrongbutright, the campaign will promote the availability in these territories of free Adult Swim episodes and clips on Spotify via content on platforms including Facebook, YouTube, Twitter, SnapChat and Instagram in addition to IGN, MTV and Twitch. Shows include Rick and Morty, Venture Brothers, Robot Chicken and Tim and Eric,

Humphrey Black, Vice President, Media Distribution, Turner Broadcasting EMEA, explains the concept behind the campaign as thus: “The comedy on Adult Swim is edgy and laugh out loud funny. It’s the type of comedy that can make you question whether it’s wrong to laugh – but that’s what makes it right! Our targeted#wrongbutright mobile video campaign is a perfect way to reach that 18-34 year old millennial audience, providing them with mobile entertainment on the go. It is funny, easily sharable and a great way to drive them to the Spotify video service where they can find loads more Adult Swim shows.”