Home Channels PR: Aardman Bag New Apparel Deals For “Shaun The Sheep”

PR: Aardman Bag New Apparel Deals For “Shaun The Sheep”




BRISTOL, UK Wednesday 30th April – Following on from a host of new signings across a number of core categories last month, Aardman continue to build the successful licensing programme for family favourite Shaun the Sheep by securing some exciting new apparel deals.

shaun_shadesThe studio have teamed up with Cooneen by Design, one of the UKs leading designers and suppliers of character nightwear, on a new range of Shaun the Sheep nightwear and underwear that is expected to be available across wide range of retailers from early 2015.

The licensing team have also signed a new deal with Trademark Designs, for Shaun the Sheep bags and umbrellas and extended their current UK partnership with Smiffy’s fancy dress, to Pan-European.  All products are set to be available at major retailers from early 2015.

Rob Goodchild, Head of Licensing at Aardman said; “We value our ongoing relationships and are delighted that Cooneen, Trademark and Smiffys have once again chosen to work with Aardman. We have now secured market leading partners across many of the core categories as we look to build a brilliant merchandise programme for 2015 and beyond”

Aardman will be exhibiting for the first time at Licensing Expo, Las Vegas in June.  Come and visit the team at Stand T173.

About Aardman

Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series and television commercials for both the domestic and international market. Their multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercials productions. www.aardman.com


About Shaun the Sheep

Shaun the Sheep, Aardman’s family favourite TV series, is recognised the world over for its slapstick humour, distinctive look and strong, quirky characters and enjoyed across multiple media platforms. First appearing in Nick Park’s 1995 Academy Award winning Wallace & Gromit film ‘A Close Shave’, Shaun then went on to star in his own series which launched on BBC One in 2007.  Now in its fourth season, Shaun the Sheep is currently broadcast in 170 territories around the world and is an internationally celebrated icon with nearly 3million fans on Facebook.  The first Shaun the Sheep Movie is currently in production with feature film partner Studio Canal and scheduled for release in Spring 2015.